News and articles
In November Nuremberg will be the capital of the beverage industry
Date: 2011-05-25 09:30:16
This year's biggest technology trade fair of the beverage industry will be held in Nuremberg, between the 9th and 11th of November. The organizers expect the 40 percent of the...
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Biggest hypermarket paid 10.7 billion HUF as crisis tax
Date: 2011-05-25 08:50:06
Tesco's new CEO complains that the strict government action was not preceded by consultation. “We are not only the biggest sellers, but we are the largest buyers in Hungary, and...
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Community shopping sites: everybody wins
Date: 2011-05-25 08:27:31
The secret of the popularity of community shopping systems lies in the win-win-win model ensuring that all actors involved in the business will win. The first community shopping sites appeared...
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CSR planning in Hungary
Date: 2011-05-25 08:15:47
Although in core business practice most leaders are aware of the fact that information needs to be acquired from a wide range of sources, decision makers in corporate enterprises seem...
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Unilever walks against famine
Date: 2011-05-25 07:34:48
Unilever’s partnership with WFP entered a new phase in 2011, under the flag Project Laser Beam (PLB). It is a unique 5-year public-private partnership that aims to eradicate child malnutrition,...
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Moet Hennessy starts a new venture in China: sparkling wine
Date: 2011-05-25 07:27:04
French luxury giant LVMH Moet Hennessy Louis Vuitton embarks on a new venture in China — produce and sell high-end sparkling wine under its Chandon label. Moet Hennessy, the wine...
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KAISER GRILL PARTY
Date: 2011-05-25 02:18:21
‘Kaiser Grilly Party’ collecets delicious new grill sausages from Kaiser, in five flavours: piquant, garlic, spicy, curry and Bavarian....
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NÖM ice coffees
Date: 2011-05-25 02:11:27
Delicious milk drinks in different coffee flavours, made from fresh milk and arabica coffee and pasteurised on high temperature....
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New Joya Fresh
Date: 2011-05-25 02:08:01
New Joya Fresh is unique among soy drinks because it is not made with UHT technology, so it is fresh and tastes creamier and more special....
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Magnum Mini
Date: 2011-05-25 02:04:38
Magnum Mini contains 6 versions in two flavours: 3 Magnum Mini Double Chocolate and 3 Magnum Mini Double Caramel....
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Firsthand retail trends
Date: 2011-05-25 01:59:00
Trade Marketing Club’s last meeting was held on 21 April 2011 in the BKIK building, where participants discussed the latest retail trends. Zsuzsanna Hermann, one of the club’s founders welcomed...
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It is our actions and not our words that define who we are
Date: 2011-05-25 01:56:48
In past decades the majority of companies turned to market researchers if they wanted to understand their customers better. Most of these market researchers surveyed the market with questionnaires and...
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Syoss – the megabrand
Date: 2011-05-25 01:53:00
Henkel launched their Syoss brand in three steps and in the 1 March-30 April 2010 period a large-scale ‘Syoss and New York prize game’ promoted the novelties. In this period,...
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SuperShop – 1 million reasons for shopping!
Date: 2011-05-25 01:51:23
In the 6 April-5 May 2010 period SuperShop started an activity with the involvement of all their partners. They targeted 1.85 million card holders and 80,000 potential new ones, with...
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Fanta – Become a member of the Fanta Team!
Date: 2011-05-25 01:49:54
McCann Erickson and Lauritzen Marketing implemented a programme that targeted teenagers and made use of social media. Teenagers had a chance to learn the Fanta Dance and footages of this...
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Vénusz – A bit of love with every course of the meal
Date: 2011-05-25 01:36:02
Bunge Zrt. commissioned Rafinanz Service with achieving the goal: Lidl enlisting Vénusz cooking oil. Lidl’s face Gianni was the perfect choice for the task and the SMS prize game was...
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Stagnating sales in retail units
Date: 2011-05-25 01:23:03
Retail turnover did not change from January last year, but compared with the previous month sales augmented by 0.7 percent in January 2011. Domestic retail network and mail order companies...
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Growing average wages
Date: 2011-05-25 01:21:45
KSH’s quick report indicates that the gross average wage grew by 3.1 in January-February 2011. Calculating without the family write-off the net average wage was 4.4 percent higher than a...
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Foreign trade is in a peak period
Date: 2011-05-25 01:18:54
KSH reports that Hungary’s foreign trade significantly intensified in terms of volume in January 2011: export was up 21 percent and import grew by 23 percent from last year. However,...
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Life is becoming more costly in the European Union too
Date: 2011-05-25 00:58:02
In February 2011 consumer prices were 2.8 percent higher on average in the EU-27, compared to prices in February 2010. In March the rate of annual inflation was 3.1 percent...
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The Polish retail index is flying high
Date: 2011-05-25 00:46:43
According to a quick estimate by Eurostat, retail sales augmented in January 2011: by 1.9 percent in the EU-27 and by 0.7 percent in the eurozone, compared to the same...
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Record performance by agriculture
Date: 2011-05-25 00:43:18
This February the agricultural production price index broke all previous inflation records with a 47.5 percent performance. KSH’s quick report indicates that vegetable product prices surged by 67.9 percent and...
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Retail and agriculture have entered the danger zone
Date: 2011-05-25 00:41:15
In the first quarter of 2011 the number of insolvency procedures grew by 27 percent. This rate is higher than forecasted and Coface Hungary’s opinion is that it is because...
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Tesco to keep its leading position, Gerry Gray says
Date: 2011-05-24 22:58:33
Tesco wishes to be the best partner of customers, local communities, workmates and deliverers. The company is planning to expand its services and analyze situations in detail in order to...
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OKSZ calls for the reduction of VAT
Date: 2011-05-24 14:00:23
According to the National Trade Association (OKSZ); the higher inflation is the main, that domestic consumption has not followed the growth of GDP in the first-quarter of 2011. The OKSZ...
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Retail still in trouble
Date: 2011-05-24 13:40:36
The retail sales in March shrank, compared to both the previous month, and the same period of last year. The flash report of the Central Statistical Office shows: the new...
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Ranking of competitiveness may improve
Date: 2011-05-24 13:17:02
“According to an international ranking of competitiveness published last week Hungary has a worse ranking than it did this time last year. Even though there is no possibility to face...
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