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Newsletter

News and articles

Frozen products are waiting for the market to thaw
Date: 2010-02-14 08:00:00

2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...

New sales director at Wrigley
Date: 2010-02-14 08:00:00

From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...

‘It is a pleasure to give’ campaign was a success
Date: 2010-02-14 08:00:00

On 15-20 December 2009, it was for the 14th time that SPAR stores hosted the Hungarian Maltese Charity Service’s annual durable food-collecting campaign. 118 tons of food were collected in...

You can look and you can touch – Easter chocolate figures
Date: 2010-02-14 08:00:00

After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to...

Preserving industry produces less
Date: 2010-02-14 08:00:00

Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...

Metro, TESCO and Co-op have already realised…
Date: 2010-02-14 08:00:00

Mistakes occurring in the supply chain are often the result of partners not communicating correct data to each other about the products. The retail chains mentioned above have already realised...

Pasta and wine on the top of the import list
Date: 2010-02-14 08:00:00

The head of the Budapest office of the Italian Institute for Foreign Trade (ICE), Alessio Ponz de Leon Pisani informed us that pasta, wine and olive oil were the most...

NÖM ProX 500 ml probiotikus joghurtital cereáliákkal
Date: 2010-02-14 08:00:00

The new refreshing 500 ml members of the succesful ProX probiotic yoghurt drink family contain cereals, and are now available in strawberry and mixed berry flavours as well. Start your...

CSR – what lies behind the letters
Date: 2010-02-14 08:00:00

In 1987, the United Nations’ World Commission on Environment and Development established the following definition: ‘sustainable development is development that meets the needs of the present without compromising the ability...

New managing director for METRO
Date: 2010-02-14 08:00:00

From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...

MFP rebranded
Date: 2010-02-14 08:00:00

Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...

Easter chocolate figure market keeps shrinking
Date: 2010-02-14 08:00:00

This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs...

The frozen food market contracted
Date: 2010-02-14 08:00:00

According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...

Inflation just above the 4-percent threshold in 2009
Date: 2010-02-14 08:00:00

According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...

‘Many products are missing that Hungarians would appreciate’
Date: 2010-02-14 08:00:00

Bartolomeo La Cava founded his food product import company a year ago. Delifood International Kft.’s most popular products in Hungary are Parma ham and Parmigiano Reggiano. Their main distribution channels...

hohes C
Date: 2010-02-14 08:00:00

Care about our beloved ones the way as only we can really. With the 100% fruit, hohes C that is rich in vitamin C. Naturally. Healthy. Agency: ACG Reklámügynökség Kft....

Trade marketing toolbar – Display
Date: 2010-02-14 08:00:00

What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...

Coca-Cola Magyarország won a prize at CSR Best Practice competition
Date: 2010-02-14 08:00:00

The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...

The epaper solution wins
Date: 2010-02-14 08:00:00

CBA was the first to introduce ZBD’s new generation epaper shelf label solution, in its new store in Mogyoród: the solution is a world premiere that came out in 2009...

Shampoo average prices develop steadily
Date: 2010-02-14 08:00:00

Shampoo ranks ninth among the 60 household chemicals and cosmetics categories measured by Nielsen. The annual market is worth HUF 11 billion and value sales were up by 2 percent,...

Baking industry concentrates further
Date: 2010-02-14 08:00:00

While last year’s grain harvest was good, low buying prices were a disappointment to farmers. The baking industry has been concentrating for years; the number of small companies is declining,...

Falling prices in the meat sector
Date: 2010-02-14 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

Creative yearend
Date: 2010-02-14 08:00:00

The end of the year was all about the holidays: an arsenal of decorational accessories lured customers and the impulse zone was full of seasonal products. Small household appliances and...

Happy Day gyümölcslevek
Date: 2010-02-14 08:00:00

Two delicious flavours from Happy Day! Happy Day Kajszibarack’s unique taste and silky thickness are the result the 40%-fruit content, which is the most perfect in the case of apricot....

The own branded products market is a 300 billion market
Date: 2010-02-12 00:02:03

Almost every fourth forints that the costumers spent, went on the purchasing of own branded products last year. This is approx. 300 billion HUF – sets Nielsen market research company,...

Slowly the spring will come in the Hungarian economy
Date: 2010-02-12 00:01:45

The tempo of the decline in retail turnover can slow down, decrease will stop in industrial production and sales – indicates the publication of Ecostat Economic Research, called Mikroszkóp. According...

Hungarian paprika in Japan
Date: 2010-02-12 00:01:11

Hungarian peppers are grown in Szolnok’s Japanese twin town: in Yuza. The vicinity of the town became an important pepper-growing area within the country, so there is a chance that...

Danone closed a good year
Date: 2010-02-12 00:01:10

French Danone, which is the world leader in the sale of dairy products, increased its profit to 1.41 billion euros last year. The price decrease of the raw materials, as...

McDonald's focuses on women and vegetarians
Date: 2010-02-12 00:00:35

McDonald's German subsidiary will increasingly focus on women and vegetarians in the future, in order to increase turnover. The cause of the strategy change is that food sales decreased last...

Auchan became more expensive, but still leading the price competition
Date: 2010-02-12 00:00:12

The January price increase continued: the basket price of Privátbankár rose by an average of 1 percent in all three tested hypermarkets (Tesco, Auchan, Cora) – but must pay at...

Oldal

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Frozen products are waiting for the market to thaw Date: 2010-02-14 08:00:00

New sales director at Wrigley Date: 2010-02-14 08:00:00

‘It is a pleasure to give’ campaign was a success Date: 2010-02-14 08:00:00

You can look and you can touch – Easter chocolate figures Date: 2010-02-14 08:00:00

Preserving industry produces less Date: 2010-02-14 08:00:00

Metro, TESCO and Co-op have already realised… Date: 2010-02-14 08:00:00

Pasta and wine on the top of the import list Date: 2010-02-14 08:00:00

NÖM ProX 500 ml probiotikus joghurtital cereáliákkal Date: 2010-02-14 08:00:00

CSR – what lies behind the letters Date: 2010-02-14 08:00:00

New managing director for METRO Date: 2010-02-14 08:00:00

MFP rebranded Date: 2010-02-14 08:00:00

Easter chocolate figure market keeps shrinking Date: 2010-02-14 08:00:00

The frozen food market contracted Date: 2010-02-14 08:00:00

Inflation just above the 4-percent threshold in 2009 Date: 2010-02-14 08:00:00

‘Many products are missing that Hungarians would appreciate’ Date: 2010-02-14 08:00:00

hohes C Date: 2010-02-14 08:00:00

Trade marketing toolbar – Display Date: 2010-02-14 08:00:00

Coca-Cola Magyarország won a prize at CSR Best Practice competition Date: 2010-02-14 08:00:00

The epaper solution wins Date: 2010-02-14 08:00:00

Shampoo average prices develop steadily Date: 2010-02-14 08:00:00

Baking industry concentrates further Date: 2010-02-14 08:00:00

Falling prices in the meat sector Date: 2010-02-14 08:00:00

Creative yearend Date: 2010-02-14 08:00:00

Happy Day gyümölcslevek Date: 2010-02-14 08:00:00

The own branded products market is a 300 billion market Date: 2010-02-12 00:02:03

Slowly the spring will come in the Hungarian economy Date: 2010-02-12 00:01:45

Hungarian paprika in Japan Date: 2010-02-12 00:01:11

Danone closed a good year Date: 2010-02-12 00:01:10

McDonald's focuses on women and vegetarians Date: 2010-02-12 00:00:35

Auchan became more expensive, but still leading the price competition Date: 2010-02-12 00:00:12