News and articles
Restructuring, not restoration
Date: 2010-08-29 08:00:00
Market research company NPD asked the opinion of 71,000 consumers and found that shopping habits changed for good, there is no hope for restoring them. The cake has become smaller...
Read more
Flóraszept’s new product's
Date: 2010-08-29 08:00:00
Flóraszept’s new products offer a cleaning alternative to housewives – at an advantageous price....
Read more
Retail’s boat is still sailing on troubled waters
Date: 2010-08-29 08:00:00
According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first four months of 2010 and by 5 percent in April, compared to the...
Read more
To the dustbin it goes!
Date: 2010-08-29 08:00:00
In Hungary, the bin bag market surpasses the value of HUF 4 billion. According to Csaba Horváth, the managing director of Hok-Plastik, because of the influence of fossil fuel price...
Read more
Strategic partnership will strengthen the distribution Rézangyal
Date: 2010-08-29 08:00:00
Rézangyal Kft. and Coca-Cola Hungary signed an agreement on 15 June 2010, according to which from 5 July Coca-Cola HBC is the exclusive distributor of Rézangyal Classic Selection (11 flavours)...
Read more
New CEO for Borsodi Brewery
Date: 2010-08-29 08:00:00
From 1 August 2010 Zsolt Tőtös takes the CEO seat of Borsodi Brewery. Mr Tőtös has been working in the FMCG sector for 20 years, spending the last 9 years...
Read more
Mobile phones instead of loyalty cards
Date: 2010-08-29 08:00:00
Coca-Cola and Rogers Wireless, a Toronto mobile phone service provider started a revolutionary cooperation. Codes printed on the inside of caps can be sent to the mobile company via SMS...
Read more
Fasten yoghurt
Date: 2010-08-29 08:00:00
Products in the Fasten yoghurt range constitute healthy and delicious alternative to those on a weight loss diet or to consumers who care about staying in shape....
Read more
Prices in agriculture continue to fall
Date: 2010-08-29 08:00:00
The production price level of agricultural products was down 0.6 percent in May 2010. In April the fall was 5.7 percent in comparison with the same month last year –...
Read more
Shaken, not stirred
Date: 2010-08-29 08:00:00
The budget needs more money – there is less money to spend in people’s pocket: this is not the best scenario when you want to sell alcoholic beverages. In the...
Read more
The alcohol consumption of festival-goers knows no limits
Date: 2010-08-29 08:00:00
Heineken Hungária Zrt. and Krétakör went to festivals to campaign for responsible drinking and the results give us food for thought. Péter Fancsikai directed a short film and an animation...
Read more
The secret of quality: ISO 22000 standard for SPAR’s meat processing plant
Date: 2010-08-29 08:00:00
SPAR Hungary’s meat processing plant was the first in Hungary to acquire the ISO 22000 certification, the requirements of which guarantee the excellent quality of fresh meat and meat products...
Read more
Santa Claus in the summer
Date: 2010-08-29 08:00:00
More than 500 units of Sears, Toys R Us, Target and a few other American retail chains decided to push Christmas promotions as early as July. They give a 40...
Read more
Small is the Strong Shot, but strong
Date: 2010-08-29 08:00:00
Pepsi came out with its latest innovation in Japan. Strong Shot is an energy drink in a 190-ml aluminium can, with extra caffeine and extra carbonation. Because of the high...
Read more
Family budgets reshaped for the umpteenth time
Date: 2010-08-29 08:00:00
While in the European Union retail turnover fell at the same rate as in November 2008, in Hungary it decreased by 4.7 percent in the first four months of 2010,...
Read more
Liegl & Dachser – további sikerekre hangolva
Date: 2010-08-29 08:00:00
Liegl&Dachser, a transportation and logistics joint venture seated in Pilisvörösvár has celebrated its 10th birthday recently. Engelbert Liegl, the company’s founder told that they intend to keep contributing to speeding...
Read more
Szenkirályi established a new logistics centre
Date: 2010-08-29 08:00:00
Szentkirályi Ásványvíz Kft. inaugurated its new Logistics Centre, named after Sándor Balogh, at the company’s premises on 1 July. The 4,000-m² building is the result of a HUF 500-million investment...
Read more
Growing media spending
Date: 2010-08-29 08:00:00
Zenith Optimedia (Publicis Group) increased its forecast for the growth of global media spending to 3.5 percent in the year 2010. Earlier 2.2-percent expectations were modified because of recent global...
Read more
Brau Beviale 2010: the leading trade fair of Europe’s beverage industry
Date: 2010-08-29 08:00:00
Raw material, technology, logistics and marketing trends will be in the focus of this year’s Brau Beviale, held in Nürnberg on 10-12 November. Recently the organisers gave an international press...
Read more
Green message instead of a brand name
Date: 2010-08-29 08:00:00
A German businessman tries to grab the attention of consumers with the message ‘Stop The Water While Using Me!’, which is printed on toothpaste tubes, shower gel and shampoo bottles...
Read more
The revolution of mobile technology
Date: 2010-08-29 08:00:00
‘Mobile technology revolutionises the relationship between the business sphere and consumers!’ was the motto of the first GS1 MobileCom Day conference where experts introduced the latest mobile applications. GS1 member...
Read more
Danone Kft. helps children with cancer
Date: 2010-08-29 08:00:00
More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...
Read more
Chinese delegation visited Kométa
Date: 2010-08-29 08:00:00
A delegation form the city of Cixi visited Kaposvár in July and the representatives of the two cities signed a declaration of intent to start a long-term cooperation. The delegation...
Read more
Gifts are ready to be given
Date: 2010-08-29 08:00:00
We are witnesses to a concentration process on the Hungarian promotional gift market. Economic recession left its mark on the segment: Győző Sauer, 3L Gift Kft.’s managing director told Trade...
Read more
The wine market is waiting for better times
Date: 2010-08-29 08:00:00
– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...
Read more
With flower seeds for bees
Date: 2010-08-29 08:00:00
Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...
Read more
GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions
Date: 2010-08-29 08:00:00
Visit the GINNT EXPO (Global Innovation Technologies Expo) in Budapest’s Syma Event Centre on 15-17 September 2010. This year DIGITALEXPO and SIGNEXPO will accompany the main event. The three exhibitions...
Read more
Gyulai and Csabai sausage have become protected
Date: 2010-08-29 08:00:00
As of 18 June 2010, the European Commission authorised the use of PGI (protected geographical indication) marking to both Gyulai and Csabai sausages. The two products have entered the exclusive...
Read more
Less housework and more time spent with the family
Date: 2010-08-29 08:00:00
In Hungary 7 out of ten women would like to spend less time with cooking and more with their family – reveals a survey by Sága. Women spend 54 percent...
Read more