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Newsletter

News and articles

New marketing director at McDonald’s
Date: 2010-09-22 08:00:00

From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....

Colgate Sensitive Pro-Relief
Date: 2010-09-22 08:00:00

Revolutionary breakthrough in tooth sensitivity relief....

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

Another festival for Zsindelyes
Date: 2010-09-22 08:00:00

Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...

Desgner waste containers all over the country
Date: 2010-09-22 08:00:00

In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...

New, 4-purpose toilet freshener from Henkel
Date: 2010-09-22 08:00:00

Bref Power Aktiv, the new member of Bref’s toilet freshener product range cleans effectively, creates a cleaning foam, prevents the formation of mineral scale and guarantees a fresh scent. It...

NESCAFÉ 3in1 Classic
Date: 2010-09-22 08:00:00

The market leading coffee specialty is now available in new packaging and was made using a new recipe....

Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

Herz products resurface on the shelves
Date: 2010-09-22 08:00:00

Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...

Air Wick Touch of Luxury Collection
Date: 2010-09-22 08:00:00

Air Wick brand’s new winter portfolio....

Batteries with elementary power
Date: 2010-09-22 08:00:00

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

Gérard Depardieu promoted his own wine at the Hogatec fair
Date: 2010-09-22 00:04:01

Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...

We still love sweet wine
Date: 2010-09-22 00:02:55

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

The Váci street is the 37th most expensive retail space
Date: 2010-09-22 00:01:00

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

Targeted advertising messages from Twitter
Date: 2010-09-22 00:00:15

The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...

Tesco's strategy: web stores all over the world
Date: 2010-09-22 00:00:10

Tesco’s CEO candidate has announced that online retail sales will start next year in Poland, in the Czech Republic and then in Shanghai. Philip Clarke – who will take over...

The 25th Jubilee SPAR Budapest International Marathon is ready to start
Date: 2010-09-22 00:00:08

The greatest domestic running event, the 25th Jubilee SPAR Budapest International Marathon will be held on the 26th of September 2010. The SPAR is the main sponsor of the event...

Tesco sells Viagra in the UK
Date: 2010-09-22 00:00:01

The chain estimates that millions of men can live full sexual life with the nonprescription medicine, that will be available in the drugstores of the chain. According to the communication...

The fresh food fair in Düsseldorf has ended
Date: 2010-09-21 00:06:29

The 760 exhibitors of 28 countries were focusing on retail sales promotion and on fresh food sales in Düsseldorf. The trio of InterCool, and InterMeat InterMopro finished last week. All...

The majority of Hungarians considers healthy nutrition too expensive
Date: 2010-09-21 00:06:02

The majority of people are always trying to eat healther, but that is not always possible. The majority of Hungarians considers healthy nutrition too expensive. This differs from the international...

More and more conscious costumers
Date: 2010-09-21 00:04:01

According to the most recent Conscious Consumer Index; the number of real conscious costumers is increasing. The Kirakat.hu and the Ipsos investigated the consumer awareness and consumer attitudes for the...

Stricter rules on premium products
Date: 2010-09-21 00:03:01

The Rural Development Ministry changes the Hungarian Food regulations into two levels. Beside the existing rules, those who want to sell premium products must also undertake the strictening of the...

Oldal

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New marketing director at McDonald’s Date: 2010-09-22 08:00:00

Colgate Sensitive Pro-Relief Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

Another festival for Zsindelyes Date: 2010-09-22 08:00:00

Desgner waste containers all over the country Date: 2010-09-22 08:00:00

New, 4-purpose toilet freshener from Henkel Date: 2010-09-22 08:00:00

NESCAFÉ 3in1 Classic Date: 2010-09-22 08:00:00

Autumn foot marketing from Scholl Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

The main prize of Olympos’ consumer promotion was drawn Date: 2010-09-22 08:00:00

Coop – Cipó-Ház in Szolnok Date: 2010-09-22 08:00:00

Herz products resurface on the shelves Date: 2010-09-22 08:00:00

Air Wick Touch of Luxury Collection Date: 2010-09-22 08:00:00

Batteries with elementary power Date: 2010-09-22 08:00:00

The turnover of retail chains’ private label products amounts to 165 billion forints in six months Date: 2010-09-22 08:00:00

Gérard Depardieu promoted his own wine at the Hogatec fair Date: 2010-09-22 00:04:01

We still love sweet wine Date: 2010-09-22 00:02:55

GfK: the steps towards Hungarian health economy have failed Date: 2010-09-22 00:01:59

This year dynamic growth of world trade is expected Date: 2010-09-22 00:01:08

The Váci street is the 37th most expensive retail space Date: 2010-09-22 00:01:00

Targeted advertising messages from Twitter Date: 2010-09-22 00:00:15

Tesco's strategy: web stores all over the world Date: 2010-09-22 00:00:10

The 25th Jubilee SPAR Budapest International Marathon is ready to start Date: 2010-09-22 00:00:08

Tesco sells Viagra in the UK Date: 2010-09-22 00:00:01

The fresh food fair in Düsseldorf has ended Date: 2010-09-21 00:06:29

The majority of Hungarians considers healthy nutrition too expensive Date: 2010-09-21 00:06:02

More and more conscious costumers Date: 2010-09-21 00:04:01

Stricter rules on premium products Date: 2010-09-21 00:03:01