News and articles
The office of Trademagazin is moving
Date: 2011-08-31 10:44:18
We would like to inform our partners that our office is moving on 2nd September. We are not going to be available that day. You can reach us from 5th...
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Success-brand
Date: 2011-08-31 01:24:41
Albeit only half of the restaurants announced two years ago were established in Hungary (domestic franchise owners promised 4 or 5 restaurants), the Valpiano chain itself is ranked among the...
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Kőbányai Thirst Fighters
Date: 2011-08-31 01:18:35
This summer the brewery organized a spectacular promotion campaign: as part of the Kőbányai Thirst Fighters activity, a converted fire engine travelled across the country and popularised the brand at...
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12th Hungarian Grill Championship
Date: 2011-08-31 01:12:17
Hungarian Grill Association will organise their 12th championship on 4 September, in Budapest’s Népliget. Participants will have to prepare four types of meat dishes and a grilled dessert. Winners will...
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Thematic skills
Date: 2011-08-31 01:10:12
Exhibition director Levente Szalai told about this year’s Hoventa that TREND Island will focus on hotel rooms, but the representatives of building material manufacturing and construction technology will also be...
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Hungary’s flagships on Facebook
Date: 2011-08-31 01:06:38
Since this summer a marketing website of social media, socialtimes.hu has been publishing the list of top 100 Hungarian culinary Facebook pages. The ranking is based on the number of...
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More up-to-date catering decree
Date: 2011-08-31 01:04:32
The Ministry of Rural Development and the Ministry for National Economy introduced the new catering decree together, at a press conference in July. Minister of state Dr Endre Kardeván stressed...
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New home for the Museum
Date: 2011-08-31 00:58:09
This autumn the Hungarian Museum of Trade and Tourism will move to the 3rd district, namely to Dugonics Square 13-17. Director Imre Kiss told MTI (Hungarian News Agency) that the...
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Guild member recruitment
Date: 2011-08-31 00:56:29
MVI, the Guild of Hungarian Restaurateurs started their nationwide member recruitment tour, the first stop of which was Tanyacsárda in Lajosmizse at the end of June. Perhaps there could have...
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Falling demand, rising security
Date: 2011-08-31 00:37:05
What characterised the last 12 months? Slow expansion in corporate lending and stagnation in the activity of commercial banks. In the first year of the crisis banks started a more...
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FHB Group lays more emphasis on financing the FMCG sector
Date: 2011-08-31 00:33:57
Gábor Soltész, deputy CEO of FHB Kereskedelmi Bank Zrt. told our magazine that FHB’s financing strategy and target group remains unchanged: they focus on enterprises with annual sales revenue of...
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Bank product usage of corporate customers
Date: 2011-08-31 00:31:41
According to GfK Hungária’s Corporate Banking Monitor survey for 2010, there were no significant changes in the bank product usage of Hungarian enterprises in the last couple of years. The...
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Kasier Winter Salami
Date: 2011-08-30 23:55:07
Our latest innovation is Kasier Winter Salami. Its majestic and popular flavours are the result of unique spicing and a traditional aging process....
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Comfortable solutions
Date: 2011-08-30 23:52:17
LeasePlan’s consultants help customers in compiling a company-specific Company Car Code. LeasePlan’s own WebService application makes everyday work easier for clients with a user-friendly online service, where service and maintenance...
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Mouth care: the market is going in the direction of problem solving
Date: 2011-08-30 23:21:02
Still, everyday oral hygiene and oral health are considered vital only by a small proportion of Hungary’s population. Only 1.2 toothbrushes are sold per person a year, instead of the...
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Modern eating habits – modern store types
Date: 2011-08-30 22:57:39
Olive oil retail sales continued to grow in the December 2010-May 2011 period: Nielsen registered a 5-percent growth in value and an 11-percent increase in volume. The annual market was...
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Red wine is still the favourite but its advantage is shrinking
Date: 2011-08-30 22:38:07
In the eight retail chains measured by Nielsen, 8 percent more wine was sold in volume and value sales soared by 10 percent in the December 2010-May 2011 period. More...
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The meeting point of Tokaji wines and festivals
Date: 2011-08-30 22:21:18
The label design competition of Tokaj Kereskedőház Zrt. was a great success. 60 graphic designers sent in their 98 ideas for the label of ‘Pincemester Bora’, a quality white wine...
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A change of perspective on the wine market
Date: 2011-08-30 22:07:54
Premium wines did not manage to evade the negative effects of recession either. According to Ferenc Szlávik, head of wine division at Zwack Izabella Borkereskedés, in the culinary sector consumers...
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Hypermarkets
Date: 2011-08-30 21:40:42
After the standstill of the last couple of years, hypermarkets strengthened their market position in 2011. From the retail sales of the 90 food categories measured by Nielsen hypermarkets’ share...
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Changes bring new business opportunities
Date: 2011-08-30 21:31:49
– Raise you hand if you sell the same way as you did five yours ago – moderator Alex Thomson told 850 decision makers of key FMCG companies who convened...
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Personal Marketing: build and sell yourself!
Date: 2011-08-30 21:28:26
There are many well-trained and experienced marketing experts on the labour market. What can we do to increase our own value and better our position? The labour market works the...
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Placement influences brand value
Date: 2011-08-30 21:28:13
In the case of individual categories, manufacturers and retailers on the FMCG market consider the following factors to be the most important: not running out of stocks, implementation of secondary...
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Tescobaba.hu for the whole family
Date: 2011-08-30 21:19:06
In July Tesco launched Tescobaba.hu, a new online magazine targeting pregnant women and mothers. Tesco did not forget about fathers either: future and practising parents can read about the latest...
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Promotion of the year 2010, gold medal: Fine Food, Metro Become richer – by getting a new partner!
Date: 2011-08-30 21:16:45
Metro launched a large-scale promotion campaign in September 2010 to strengthen their ‘Fine Food – More than delicious’ brand, increase the number of buyers and improve sales. The message was...
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Promotion of the year 2010, gold medal: Lazurán, Trilak Lazurán – We love wood
Date: 2011-08-30 21:12:20
Lazurán is devoted to protecting trees and the environment. Their credo is: if users treat their wooden objects instead of replacing them, they protect many trees from being cut down....
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Promotion of the year 2010, gold medal: Soproni – Drawing the perfect glass of beer
Date: 2011-08-30 21:10:33
Soproni started this activity early 2010, when the beer market, the HORECA channel and draught beer sales started declining dangerously. The major goal was improving the reputation of draught beer...
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Promotion of the year 2010 – the winners
Date: 2011-08-30 21:06:23
Promotion of the year 2010, gold medal: ‘I love’ campaigns, Metro • ‘I love’ campaigns – Metro’s offers kept hot After a thorough market analysis Metro divided their HORECA buyers...
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Smartphones will replace plastic cards
Date: 2011-08-30 21:01:58
Debit card payment is slowly but steadily disappearing as new generation mobile phones use NFC technology to connect to card reader terminals, which means that safer and quicker payments can...
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