News and articles

German business sentiment declines for the fourth month

In August, German business sentiment declines for the fourth month. The business confidence index of the Munich-based Ifo Economic Research Institute declined to 102.3 points, mainly due to the uncertainty...

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17th Hungarian Wine Route Rally has started

The 17th Hungarian Wine Route Rally has started on Friday morning, 24 August 8 am from the City Park of Budapest. This year’s route goes through the wine regions of...

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185 thousand proceedings initated in China, due to fake food products and pharmaceuticals in a year

According to the report of the Ministry of Public Security, since August 2011 a total of 147 thousand underground laboratories were destroyed. Complaints from citizens also helped a lot to...

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Zsindelyes is hosting the official summer-farewell party again

Zsindelyes Pálinka Distillery orgainses the Zsindelyes Festival in Érpatak again, for the 6th time. After the great success of the previous years, the organizers are waiting the guests on the...

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GKI: Domestic expectations are permanently very pessimistic

Following the almost permanent and pronounced fall in 2011, GKI-Erste confidence index (adjusted for seasonal factors) was close to stagnation in the first eight months of 2012. The modest increase...

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2012 Shopper Engagement Study – part 1

Recession, unemployment and frequently changing economic conditions force the majority of FMCG buyers in the USA to economise. When it comes to making shopping decisions, 76 percent have been measured...

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Trade Marketing Klub: The scent of success

Trade Marketing Club invited a special guest to its summer opening party, held on the beautiful terrace of Buda Sport Hotel: perfumer Zsolt Zólyomi, who earned his degree at the...

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Another school year starts: discount stores and the internet are the primary source

According to the latest report of AdvertisingAge (USA), a survey by the National Retail Federation found that American households with children in the 3-18 age group plan to spend 14...

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Shopping experience and utilising digital tools in retail

Market research company CompTIA recently published a study, according to which every third retailer in North America uses some kind of digital tool in-store and another 22 percent plans to...

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HAPPY TEA product family

New, fruit flavoured tea range to enjoy....

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Selyemsonka ham family: dried prune version

The popular Selyemsonka ham family welcomes a new member, the dried prune version....

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New SoftMix product line

The new SoftMix product line is top quality dry dog food that contains 15-percent of soft bits....

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Joya 1 litre soy drink with calcium

A soy drink with calcium that gives you strength: calcium is of essential importance for the human body....

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Joya soy drinks 1 litre

The irresistible vanilla drink also sports a new packaging: it is tender and smooth, it can be consumed in itself instead of milk or with iced coffee, shakes and milk-based...

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1-litre Joya soy drinks

From this autumn 1-litre Joya soy drinks are softer, silkier and creamier, thanks to advanced production technology; available in a new packaging....

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Szintézis is 25 years old: from DOS to cloud storage

Győr-based Szintézis Information Technology Zrt. was founded 25 years ago and its profile includes retail systems, outsourcing and system integration. 20 years ago they established Szintézis Romania – the company...

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Praktiker is testing a new store format

Nobody could escape the effects of the continuing economic recession. The DIY channel has also been suffering: sales have dropped and the number of buyers has decreased since 2009. On...

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Supplying restaurants at the highest level

Matusz-Vad Zrt. serves its growing number of Horeca partners with top quality products, innovations, a sales team and its own logistics system. The company was founded in 1994 and opened...

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Sales growth with Eu.promotions

The Milan-seated parent company of Budapest-based Eu.promotions Central Europe Kft. started implementing loyalty programmes, special promotions and charity programmes six years ago. Today they are active in 17 European countries...

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If it is salad, it has to be eisberg!

Slowly but steadily Hungarians’ taste is changing and kitchen ready salads can be found in shoppers’ baskets more often. Frisée, rucola or radicchio taste special and at the same time...

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Coop: also a good neighbour when it comes to financial services

Early June the COOP Group and GRÁNIT Bank signed a strategic cooperation agreement, creating the framework for providing shoppers with financial services in 3,000 COOP retail units. Dr István Rédei,...

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Ostorosbor Winery addresses young people with wines that give value for money

Péter Kiss, chief winemaker of Ostorosbor told us that the company’s main goal is to make wines with an excellent price-value ratio – top quality wines at affordable prices. The...

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Touching the essence of things…

After seeing, touching is the second most important sensory experience that influences shoppers. If a product is attractive visually but it does not feel good to touch it, it will...

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The art of decision making: in defence of prejudices

Humankind has been giving the right answer to the questions and challenges posed by its environment. It made the right decisions and did the right things – as fast as...

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Paper solutions dominate in the Hungarian packaging industry

In the last 10 years the world’s corrugated cardboard production increased by about 50 percent: in Asia by 134 percent and in Europe by 28 percent; in North America production...

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Fewer ready packaging but more packaging material entries at this year’s Hungaropack

In 2012 the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised the 29th Hungaropack Hungarian Packaging Competition. There were 53 entries from 31 companies, from which 47 were consumer...

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Sága Classic and Smoked breast ham

Sága Classic and Smoked breast ham products return in new packaging....

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Pur 3xAction Lemon

The experts at Henkel raised the active agent level in the Lemon version of Pur 3x Action, making it more effective in removing stubborn stains and burnt on food....

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WELL Relax Drink

WELL Relax Drink is a completely new product in Hungary, a premium representative of functional soft drinks in the ‘RELAX DRINK’ category....

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(HU) A csomagolóanyag is biztonsági tényező

Sorry, this entry is only available in HU....

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