News and articles
Marketing Award the Year, 2014
Fornetti revamped its image with a new logo, new decoration for the 2,500 partners’ units, brown and orange newly built bakeries, new POS material, new counters optimised for product displaying...
Read moreOnly qualified family members can help in food retail
Those food store owners who want to open their shops on Sundays should send their family members back into school – the Népszabadság Online refers to the blokkk.com retail professional...
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More than 70 thousand new online cash registers are needed
The cash register manufacturers expect that more than 70 thousand new new online cash registers will be needed if the range of those will expand who are obliged to use...
Read moreThe local governments around the Lake Balaton ask for exemption
The Balaton Association (BSZ) including the local governments around the lake wrote a letter to Varga Mihály, National Economy Minister (NGM) to achive exemption to the commercial enterprises from the...
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The world-famous handball player Nagy László is sponsored by an energy drink manufacturer
The Bomba! Energy Drink Kft. has signed a sponsorship agreement with Nagy László handball player of teh MKB Veszprém Handball Club. Nagy László was voted to be the world's best...
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The meat of indigenous animals can appear in the canteens
The canteens should also serve the meat of native animals – Fazekas Sándor, Minister of Agriculture emphasized. In the current EU budget cycle more resources can be used on indigenous...
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Facebook advertisings are becoming less effective especially for young people
The most visible result of a Great Facebook Research this year is the dramatic increase in the rejection of adverts, especially by the young age groups. But surprisingly, the older...
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ICO: exhibition, plans, promotions
The ICO Zrt., as the most important stationery and office supply manufacturer and distributor of the sector is looking forward with optimism to the challenges of 2015 after the success...
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Veszprém to celebrate local values
The Hungarikum feast will feature the local values and curiosities on Saturday in Veszprém. The culinary and wine demonstrations will be accompanied by folk craft fairs and a dance gala...
Read moreExcise duty on tobacco products increases in Croatia
On Thursday, the Croatian government decided to increase the excise tax on fuel and tobacco products. The price of gasoline and diesel fuel may increase by 25 lipas (10 HUF)...
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Online retail takes a smaller bite off the cake?
The Digital Life Design (DLD) conference was organised in Munich at the end of January. It caused a great uproar that several speakers declared: although today online sales growth is...
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Shopper engagement study by POPAI
POPAI was founded in the USA in 1936 (originally its name was Point of Purchase Association International, but today it is called the Global Association for Marketing at Retail). In...
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Magazine: Creativity in trade marketing
This year’s ‘Trade marketing, my love’ conference – organised by the Trade Marketing Club – focused on the theme of creativity and how it can be used in everyday life....
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The Nébih imposed fines of 16 million HUF during the Easter controls
During the 3800 tests of the Easter controls, the National Food Chain Safety Office (Nébih) imposed fines of 16 million HUF in 148 cases – the Nébih told MTI on...
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Bisnode: the hospitality is the riskiest sector, retail also fell back
The hospitality took the place of the construction industry over on the list of the most hazardous industries in Hungary – according to the analysis of the Bisnode. The construction...
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The Alföldi Tej Kft. purchased FrieslandCampina Hungária’s dairy plant in Debrecen
The Alföldi Tej Kft. continues production by retaining the employees – the leaders of the Alföldi Tej Kft. and the FrieslandCampina Hungária Zrt. announced in Debrecen on Thursday, at the...
Read moreThe sowing of corn and sunflower has started
The sowing of corn and sunflower has started in Tolna County. The farmers plan to sow about ten percent more, compared to last year, while the winter wheat acreage has...
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No agriculture without strong horticulture
The Hungarian agriculture cannot exist without a strong horticultural sector – Czerván György, Minister of State for the Ministry of Agriculture spoke about the importance of the sector at the...
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A growth in Rossmann’s turnover
This year the drugstore network is expected to reach 7.8 billion euros in revenue. It is about a eight percent increase, compared to last year. Rossmann’s revenue this year is...
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A new Managing Director at the Orbico Hungary Kft.
From 7 April 2015, Kerekes László became the new Managing Director of the Orbico Hungary Kft. that is dealing with the distribution of FMCG products. The specialist graduated from the...
Read moreThe MNB authorized the creation of a Moscow representation of Eximbank
The National Bank of Hungary (MNB) authorized the creation of a representation of Eximbank in Moscow. The decision can be found on the MNB's website. Szijjártó Péter Foreign Economic Relations...
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The capacity utilization of the Rigips plasterboard factory continues to grow
Hungary’s sole plasterboard factory can produce 18 million square meters of plasterboard each year. The Rigips factory in Halmajugra was handed over in 2008, in the scope of a 30...
Read moreRetail sales increased last year in Slovakia
On an annual basis, retail sales in Slovakia grew by 3.4 percent last year. The total amount of Slovakian retail sales was approximately 18.9 billion euros – the analysis of...
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A French MP would fight against food waste by taking home the leftover
The doggy bag is almost unknown in France. A French MP would fight against food waste with the introduction of a bag, in which the leftover could be taken to...
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Easily spreading online content is the key to loyalty building
In the digital age shoppers participate in retailers’ loyalty programmes not if they get coupons, but they do so if they get related content that is exciting and fun –...
Read moreLondon analysts: within ten years, consumption may doube in Central Europe
Household consumption is becoming a more and more important driving force in the growth of the Central European EU economies. On the basis of the current trends, the consumer market...
Read moreThe favorable international economic environment can improve the sustainability of growth in Hungary
The improving international economic situation can have a positive impact on the external conditionality of the economic growth in Hungary. It can improve the Hungarian economic growth sustainability – the...
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