News and articles
Hungarian brands’ successful marketing at Budapest Airport
Pick Szeged Zrt. has implemented its most successful campaign ever in the SkyCourt of Budapest Airport. In the one-month period hostesses, dressed in traditional Hungarian garments, were offering Hungarian winter...
Read moreShrinking proportion of PL products in the USA
An annual Deloitte survey revealed that in 2015 65 percent of US consumers are willing to give private label products a try – this ratio is 8 percent smaller than...
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New diet Pepsi
Diet Pepsi will soon go aspartame-free and will be made using a sucralose-based sweetener. At the same time PepsiCo announced that those who like the original diet Pepsi recipe will...
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COPA elected Hungarian vice president
NAK expert Dr Sándor Kukovics was elected vice president of COPA’ sheep and goat working group. Mr Kukovics will fill the position for two years. British member Charles Sercombe was...
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Messe Düsseldorf: a good year
Messe Düsseldorf’s sales revenue was a better than expected EUR 411.5 million in 2014; consolidated result after taxes amounted to EUR 57.7 million. The biggest proportion of this was generated...
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A wide range of tasty and nourishing products from SPAR for elevenses and tea
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GKI: Improving business, deteriorating consumer expectations
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Read moreNot only the weather does affect the beer sales
Hungary’s leading brewery, the Dreher Breweries closed this summer with a double-digit sales growth, compared to last year. The company could achive this growth in addition to the promotion of...
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Nearly one thousand exhibitors at the OMÉK
This year's National Agricultural Exhibition and Trade Fair (OMÉK) which introduces the cream of domestic agriculture begins on Wednesday: the visitors can “wander” Hungary in 5 days. Lipcsey György, Deputy...
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New Rossmann drugstore in the 15th district
The Rossmann opened its first drugstore in the 15th district on Monday in the Pólus Center. Thus, the drug store chain has 38 units in Budapest. On the occasion of...
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The Oktoberfest opens in Munich
The world's largest beer festival, the Oktoberfest opened its gates on Saturday in Munich. The celebration of traditional Bavarian culture with its oompah music and beloved frothy beverage kicked off...
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The Dry Tokaji Furmint has an own-branded glass
The Dry Tokaji Furmint was given an own-branded glass that enhances the flavors of the wine – the Kossuth Rádió reported on Monday. The unique wine chalice was designed by...
Read moreNearly 5 million HUF was gathered at the charity wine auction
Almost 5 million HUF was gathered at the charity wine auction of the Buda Castle Wine Festival to improve the working conditions and living conditions of disabled people. Thanks to...
Read moreEurope-wide competition for talented labor force
The emigration of the talented labor force causes serious tensions in the domestic labor market and the Hungarian companies have to battle with their European competitors to retain workers. The...
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Sample webstore and online research lab helps the consumer protection authority
The project supporting the development of consumer protection will be completed in late September. The EU contributed with 350 million HUF to the project – Szente István, Director-General of the...
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Green energy use should be doubled by 2020
About 6.6 percent of the Hungarian energy consumption comes from green energy. Hungary has to double its performance in the next five years to approach the National Reform Programme’s 14.65...
Read moreThe EU can provide guidance for carriers to the situation due to the border closures within weeks
The European Union is expected to provide guidance to member countries and international carriers to treat the increased driving time, due to the grievous border crossings – Pencz Zoltán, Secretary-General...
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The sector is waiting for steps to be taken
The Federation of Hungarian Food Industries (ÉFOSZ) published a statement that welcomes the new development strategy for the food industry, but at the same time warns that small and medium-sized...
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Promotions for an optimal sales performance
In July 2014-June 2015, from every HUF 100 spent in the 10 highest-turnover grocery categories 45 were used to buy products in promotion. This means that the value of promotional...
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Magazine: A life lived with boreout symptoms turns again itself after a while!
Ági is 27 years old and she is suffering from burnout. She is an economist and a corporate management expert. She speaks German, English and French and she has been...
Read moreMagazine: Always aiming higher!
Hilltop Neszmély Zrt. adapts to changing market demand very well. The winery is always leading the way in innovation and we asked co-owner Ákos Kamocsay about the secret behind their...
Read moreA decline in grain prices from August
A significant price decrease was observed in the past month in case of this year's domestic wheat and corn yields – and at all the other arable crops in general...
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New SPAR Express stores were opened at four OMV filling stations
New SPAR Express stores were opened at four OMV filling stations of four rural towns in Békéscsaba, Kecskemét, Szeged and Szolnok. Now the number of SPAR Expresses that were opened...
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Discount sign up for the Sirha Budapest until 30 September
The Sirha Budapest presents the latest trends of the food, gastronomy, baking and confectionery industry, as well as hotel and restaurant industry between 9 to 11 May 2016. Those companies...
Read moreSix million tonnes of corn crop is expected
This year's corn harvest will be about six million tonnes because of the summer heat has significantly reduced the volume of the crop – the Minister of Agriculture said in...
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More than a hundred exhibitors at the Sweet Days in the Buda Castle
The best exhibitors of the Hungarian confectionery industry, more than a hundred exhibitors await the visitors from Friday to Sunday to the Sweet Days to the Buda Castle. Without premium...
Read moreThe Harvest Festival in Szekszárd has begun
The Harvest Festival in Szekszárd was opened on Friday by Kövér László, Speaker of Parliament and tapped one of the barrels of the city's wine. The event is one of...
Read moreThousands of visitors are expected to the Honey Festival in Kaposvár
The organizers of the 9th Honey Festival in Kaposvár expect thousands of visitors. The two-day honey festival begins on Friday. In addition to the traditional parade honey producers professional performances,...
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Significantly expanding resources in children nutrition
In next year's budget the children's meals support will increase to 71.7 billion HUF from this year's 58 billion HUF – the Parliamentary Minister of State of the Ministry of...
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