News and articles
Ministerial meeting
Minister of Foreign Affairs and Trade Péter Szijjártó met the Dutch Ambassador Gajus Scheltema and Roel van Neerbos, Chief Operating Officer of Dutch dairy cooperative Royal FrieslandCampina. The parties discussed the...
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L’Oréal improves the environmental profile of products
The world’s leading cosmetics company, L’Oréal will improve the environmental or social profile of all of their products by 2020 – announced the cosmetic product giant in a press statement...
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FMCG and retail commercials from a neuromarketing perspective
Synetiq’s neuromarketing team measured more than 1,100 commercials in 2016 with their innovative method, and from these 500 were retail and FMCG ads. The company also kept market expectations and KPIs...
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Better performance from the food industry, combined with market loss
Tamás Éder, president of the Federation of Hungarian Food Industries (ÉFOSZ) told that the food sector performed 1.4 percent better in 2016 than in the previous year. Despite this good performance...
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The calmness of the land before the storm
The Branded Goods Association (BGA) and its members had a successful year, but 2017 started with a bang – it is enough to mention the government’s planned measures to impose...
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Retail took a step forward in 2016
In 2016 retail sales grew by 4.7 percent – reported the Central Statistical Office (KSH). FMCG sales rose by almost 3 percent, sales of high-value consumer goods improved by 5 percent...
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2017 is the year of challenges in the Hungarian tobacco product market
Sales in the Hungarian tobacco product market have been increasing since the introduction of the new tobacco shop system. After the 25-percent surge at the end of 2014, sales have been...
Read moreAgrarian Chamber: The Cherry Season begins
The Cherry Season begins and the most popular variety is traditionally the Germersdorf’s giant, the Biggarreau Burlat and the Van. The price of fruit is likely to be affected by...
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Which are the most popular FMCG retail chains?
Kantar Hoffmann conducted a shopping habits survey in the 18-64 age group in March. They were trying to get to know which retail chains Hungarian shoppers know the best and like...
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Foreign trade balance: food exports reached outstanding results
In March, exports in euros were 19.0 percent higher, while imports were 21.3 percent higher than in the previous year, according to the second estimate of the Central Statistical Office...
Read moreNew rules for this year’s vintage
A new element of the grape and wine sector strategy has entered to the stage of implementation: the new rules will align the needs of vineyards and winemakers will be...
Read moreThe Procurement Manager Index broke a record in May
The Procurement Manager Index jumped to 62.1 points in May, from April’s 56.2 points – the Hungarian Logistics, Purchasing and Inventory Company (MLBKT) told MTI on Thursday. May, was an...
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AMC extends the deadline for the OMÉK exhibitors’ applications
The Agrármarketing Centrum (AMC) the organizer of the event extends the deadline for the 78th National Agricultural and Food Industry Exhibition and Fair (OMÉK) with a total of two months,...
Read moreÓbuda Beer Festival – Kisüzem 2017
The local government of Óbuda-Békásmegyer – in cooperation with the Association of the Kisüzemi Sörfőzdék Egyesülete (Association of Small-Scale Breweries) – organize the Kisüzem 2017 beer festival on 9-11 June...
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Mineral oils from the packagings
During our lifetime, we can eat up to 40 decagrams of food-soluble packaging materials, and surprisingly, even solid materials can dissolve in each other. The mineral content of the paper...
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Hungarian emerging companies will also debut at the Vienna startup festival
In the framework of the InnoTrade program of the Hungarian National Chamber of Commerce (MNKH), four emerging Hungarian companies will be introduced at the Pioneers startup forum, which will be...
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African swine fever has been detected in Transcarpathia
A wild boar’s carcass – died in African swine fever (ASP) – was found at the beginning of the week at the Beregújfalu border crossing point in Beregszász. The pathogens...
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Improved performance from discount supermarkets in 2016
GfK’s 2016 Retail Analysis revealed that the FMCG consumption of Hungarian households increased by 2 percent last year (in value). Private label products continued to increase their market share in almost...
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Kazakh-Hungarian Agricultural Investment Fund examines agricultural investments
Three investment opportunities are examined by the Kazah-Hungarian Agricultural Investment Fund on the field of the Kazakh dairy industry, meat industry and crop production. Kazakh-Hungarian Agricultural Investment Fund was established...
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Nébih: you can go fishing for carp again
From Thursday one can go fishing for, carp, garda, domolykó and orfe, but fishing for walleye, catfish and compo is still prohibited – the National Food Chain Safety Office (Nébih)...
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A Europe-wide adventure with Pepsi
In Pepsi’s latest campaign, on 13 May Saiid aka Márk Süveg – founder of rap group Akkezdet Phiai – started off on a journey to the UEFA Champions League final...
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100 new Kögel trailers for Waberer’s
Waberer’s International Zrt., the company that operates the biggest FTL (full truckload) fleet in Europe, has decided to purchase 100 more Kögel Mega trailers from the manufacturer. Waberer’s opted for...
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The latest Snickers campaign pays tribute to football
Snickers has joined forces with a footballing legend: their latest campaign is called ‘Play Like Pelé’ and it will give three football fans the chance to meet and train with...
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New company sells Nosalty’s advertising space, and the company also has a new operative director
As of 1 May it is Nosalty Media and Trade Zrt. that sells the advertising spaces of Nosalty. The company’s CEO is Noémi Török who leads a sales team of...
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Magazine: Consumers expect more from yogurts
In the past few months plain yogurt sales decreased in value and stayed put in volume, while fruit yogurt sales didn’t change in value but reduced in volume. Henriett Szabó-Spanyol,...
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An abundance of new products in the healthy food market
There are still much fewer health-conscious consumers in Hungary than in Western Europe, but the selection healthy foods is growing. According to Fatime Bánkúti, marketing manager of Omega Bázis Kft.,...
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Tesco gives more to shoppers day after day
In 2016 Tesco expanded the Tesco Online Shopping and the Scan&Shop services, introduced Tesco Finest beers specialties and further improved the quality of baked goods. Tesco Hungary also exported more...
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Innovative development from dm
Mariann Józsa, dm’s director of purchasing and marketing told our magazine that dm’s last fiscal year was characterised by innovative development projects. For instance they updated their smartphone app, making...
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CBA’s new strategy
Since early 2016 Vilmos Lázár has been sitting in the presidential seat of CBA instead of László Baldauf. The new leader brought a new strategy with him, in the spirit...
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2016 was a busy and successful year for Auchan
Auchan Hungary operates 19 hypermarkets and 18 petrol stations. 2016 was a milestone year for the retail chain, because in October they launched their online shop. CEO Dominique Ducoux told...
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