News and articles

Half of Hungarians are bargain hunters

An online Nielsen survey with more than 30,000 participants in more than sixty countries has revealed that 48 percent of Hungarian consumers are happy to do some bargain hunting. In...

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HoReCa category, SILVER MEDAL: HD Group, Nespresso NespressoGourmet Festival 2015 – promotional competition

The agency’s task was to communicate the values of the Nespresso brand and the special culinary experience coffee drinking can offer. Within the framework of the 4-day culinary festival the...

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Kőröstej Kft. Launching the flavoured versions of Hajdú grill cheese

Hajdú grill cheese products appeared on store shelves in a new packaging in June 2014. In March 2015 the ‘New Flavours Vote’ campaign started in social media: consumers could have...

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25 years in partnership, for the trust of Hungarian consumers

Sales director György Sóskuti and communication and marketing director Mónika Szilva from Nestlé Hungária Kft. talked to our magazine about the guidelines which have shaped the company’s work in the...

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What are the benefits of drinking SPAR Verde mineral water?

SPAR’s private label mineral water returned to shops with a new look. SPAR Verde natural mineral water comes from the wells of the Somogy-Tolna hills. SPAR Verde is very healthy:...

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Wine price fluctuation

In the first half of the year domestic wine wholesale was characterized by subtle changes in prices. According to the sales volume data of the Agricultural Research Institute, the domestic...

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Despite the Russian export ban, EU dairy exports may increase in the region

The coming weeks probably will not produce significant changes on the dairy market. The European Commission in its July short-term view reveals that the global oversupply and price pressure from...

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Hungexpo closed a successful half-year

The Hungexpo Zrt. closed the most successful half-year of the recent years. Almost 300 thousand people visited the company’s events between January and May 2016, their number increased by 10...

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The number of cows sent to slaughter more advanced in Europe

The milk producers of the countries joined to the EU later certainly hope for resolving the crisis of milk overproduction. According to Eurostat, the slaughtering of cows increased by six...

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Hungarian Horticultural Propagation Office plans to sell about 200 thousand grafts

The Hungarian Horticultural Propagation Office (MKSZN) Ltd. is preparing for the next fruit grafts sales season. The state-owned company plans to sell about 200 000 grafts in the autumn of...

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McDonald's is not scared of Brexit

The McDonald's restaurant chain remains committed towards operating in the UK, so in the near future plans to set up 5,000 new jobs – portfolio.hu wrote after Reuters. Paul Pomroy,...

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KSH: 142 thousand more workers than a year ago

The number of employees in April-June was 4 343.700, 142 more than the year before – the Central Statistical Office (KSH) announced on Thursday. Among the employees 4 304.500 belonged...

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Six tons of Vojvodina wheat for the Bread of the Hungarians

The wheat collection days for the Bread of the Hungarians program has started In Zenta, for example, more than six tons of wheat was donated by the region's producers. Within...

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Coca-Cola published its second quarter 2016 operating results

The Coca-Cola Company today reported second quarter 2016 operating results. Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, “Despite challenging macroeconomic conditions, structural changes and foreign...

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IKEA withdraws more sweets

IKEA is calling back six chocolates cannot be consumed by those who have peanut and almond allergies regardless of the product’s maturity – the company said on Thursday, after the...

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Reverse economic sentiment in the EU and in the euro zone

Economic sentiment improved slightly in the euro zone in July and decreased in the European Union – according to the Thursday published survey of the European Commission's Directorate-General for Economic...

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So far the best toilet cleaner rim block from Domestos

So far the best toilet cleaner rim block from Domestos: it not only prevents the toilet from getting dirty but also from the formation of limescales. It is fresh-smelling and...

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Gastro fruit syrup

Gastro fruit syrup was the first in the market to come out with 1-litre products. If they wish, consumers can place our special portioning unit on top of the bottle,...

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Wheat harvest has been completed

Wheat harvest almost completed in the country. Due to bad weather, the farmers are still working on 1-2 percent of the area – the President of the National Association of...

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Another important step against illegal seed market

The Seed Association Interprofessional Organization and Marketing Board considered it important that the Ministry of Agriculture requires a serial number indicating official registration when marketing vegetable seeds. Another serious step...

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The ALDI won the Superbrands award for the second time

The prestigious award is given to the strongest consumer brands in terms of awareness, appreciation and tradition. The ALDI Magyarország Élelmiszer Bt. is very proud that the company won the...

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Dreher rewards sobriety

This year the Dreher Breweries has started its smart drinking program together with the Veszprém County Police Headquarters and the Hungarian Red Cross. Extending its successful programs, this summer Dreher...

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Zab Gábor is HEINEKEN Hungária1s new marketing director

From July 2016 Zab Gábor is the new marketing director of HEINEKEN Hungária Zrt. His predecessor, Jan Willem van Wensel left the company in June to pursue his career in...

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Csányi Sándor reorganizes his companies

Csányi Sándor OTP-leader simplifies the ownership structure of the KITE Mezőgazdasági Zrt. (Kite Agricultural Ltd.) – Világgazdaság Online wrote. More than 78 percent of the agricultural integrator giant will have...

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One hundred percent subsidized loans to farmers who were affected by spring frost damage

Those farmers whose lands were hit by frost in April this year may claim for an up to 500 thousand HUF interest rate and cost-free credit per hectare – the...

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The battle of beer giants is about 103.8 billion USD

Anheuser-Busch InBev boosted its offer for beer rival SABMiller in an attempt to salvage a global merger threatened by the United Kingdom's vote to leave the European Union. Belgium-based Budweiser...

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Nébih: half a ton of meat was seized in a meat shop in Hold Street Market

Half a ton of unmarked illicit frozen meat was seized by the National Food Chain Safety Office’s (NÉBIH) staff in a meat shop in the capital's Hold Street Market. The...

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McDonald's all-day breakfast is a huge success

Net income for the quarter dropped 9 percent to 1.09 billion USD, resulting in earnings of 1.25 USD per share. Excluding the impact of one-time charges, Mickey D’s posted 1.45...

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The orders of durable goods in the USA decreased in June

The orders for durable goods, such as cars, airplanes and computers, dropped 4 percent to 219.8 billion USD after slipping 2.8 percent in May, the Commerce Department said Wednesday. Commercial...

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Tesco sells Kipa

Tesco has decided to sell Turkey’s market leader retail chain Kipa, in which the British retailer has a 95.5-percent share. Tesco is expected to get GBP 30 million for their...

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