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Going against the PRICE flow
Date: 2022-11-07 12:47:46

Tünde Turcsán, GfK’s FMCG director gave a presentation at the Business Days conference on Wednesday. She told that there is no household in Hungary today that isn’t worried about the...

Online shopping: Necessity has turned into convenience
Date: 2022-10-13 12:17:58

Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...

Baking – with consumers economising more?
Date: 2022-09-29 10:59:28

According to Ágnes Szűts, Kotányi Hungária Kft.’s marketing manager, the spices they make are essential food products, therefore it is very likely that shoppers won’t buy significantly less from them,...

Gift packs with our favourite brands
Date: 2022-09-13 11:24:56

Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...

Surprise, surprise!
Date: 2022-08-28 13:32:08

In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...

Magazine: Offline and online synergies at dm
Date: 2022-07-13 10:15:14

Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential. The “active beauty” loyalty programme is one of the engines of dm’s...

Müller: A German success story in Hungary too
Date: 2022-07-13 09:15:07

German drugstore chain Müller is present in 7 European markets, with nearly 900 stores. In Hungary Müller drugstores offer the biggest product selection, but Müller is much more than just...

Magazine: Digital trend analysis
Date: 2022-07-06 06:12:36

Norbert Madar, lead consultant of GKID Research & Consulting (formerly called GKI Digital) analysed the latest digital trends for our magazine. In 2020 and 2021 online retail was growing rapidly,...

Magazine: 2022 will be the year of uncertainty
Date: 2022-07-05 07:12:37

Stronger private labels in Hungarian-owned retail chains 2021 was about the dominance of Hungarian-owned retail chains. This was the first year when all of them were able to increase value...

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Date: 2022-07-04 20:00:46

Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...

Katalin Neubauer: “Leisurely shopping is a thing of the past”
Date: 2022-07-04 10:08:22

Our magazine discussed the state of play in Hungarian retail trade with Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). – After the hardships of the...

Magazine: Tamás Éder: “This year will be about survival”
Date: 2022-07-04 06:08:18

Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) talked to our magazine about the state of play in the food industry. – What results did the food...

Changing world, changing consumers
Date: 2022-07-01 10:08:24

According to a GfK study with approximately170 million households in 14 countries, FMCG volume sales will increase by 3% this year; expectation is that value sales will be 13% higher...

Magazine: Shoppers are buying more, but they do it less often
Date: 2022-06-30 06:12:44

Csilla Czikora, NielsenIQ’s client service director responsible for manufacturer partners analysed the trends of 2021, and she also gave an overview of what happened in the first quarter of 2022....

Magazine: László Krisán: “Everyone has their share of responsibility in crisis management”
Date: 2022-06-29 06:08:16

Our magazine asked László Krisán, the CEO of KAVOSZ Zrt. about the past year, the present situation and their plans for the future. – How did the different types of...

Balázs Győrffy: “Food industry is a sector of strategic importance”
Date: 2022-06-27 10:08:14

Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). – How did the coronavirus pandemic affect the agri-food sector last year? – 2021 was very different...

Magazine: Shortages: From microchips to potato chips
Date: 2022-06-24 06:08:21

In his personal account of the previous year, BGA Hungary Sec-Gen Zoltán Fekete starts with alluding to the historical perspectives of Guns, Germs and Steel, the Pulitzer Prize winner book...

(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról
Date: 2022-06-23 06:12:46

Sorry, this entry is only available in HU....

Magazine: Tesco’s new pricing strategy
Date: 2022-06-22 06:14:58

We have further increased the coverage of the Tesco From Home service, and since February products bought using this service could also be delivered on the day of purchase. Tesco...

Magazine: Auchan continues to implement sustainability goals with great enthusiasm
Date: 2022-06-16 06:15:21

In 2022 we continue to work towards our sustainability goals, having introduced new packaging materials and laid the groundwork for the main activities this year. Since March we have been...

Magazine: SPAR celebrated its 30-year anniversary in 2021
Date: 2022-06-15 07:15:00

In spite of the pandemic, SPAR’s sales performance was HUF 791.8bn in 2021, 7.2% better than in 2020. At the end of last year there were 614 SPAR stores in...

Magazine: Old prices, new quality in PENNY stores
Date: 2022-06-14 06:15:05

There are already 227 PENNY discount supermarkets in Hungary, and all of them will be modernised until the end of the year, plus a new store will open too. For...

Magazine: Growing Hungarian product selection in Lidl stores
Date: 2022-06-13 07:15:13

Lidl’s Hungarian presence involves 191 stores and 4 logistics centres, with more than 8,500 employees. Sales had been growing steadily and by last year the discounter became Hungary’s No.1 FMCG...

Tobacco shops are the new king of a few FMCG categories
Date: 2022-06-08 07:12:39

In 2021 FMCG product sales generated HUF 158bn for tobacco shops, and this made this channel the 10th biggest “retail chain” in Hungary. FMCG sales were up HUF 23bn in...

Digital revolution – retail trends in 2022
Date: 2022-06-08 07:08:26

Last year retailers finally understood: a strong digital presence is fundamental if they want to be successful. In 2022 they needed to go one step further, as this year special...

Magazine: Marketing communication of sports events in 2021 – results in emotion generating
Date: 2022-05-17 06:24:40

2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...

Magazine: Consumers want sporting events
Date: 2022-05-09 06:03:18

The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...

Functionality is now an expectation
Date: 2022-05-06 10:03:19

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Magazine: Eat smartly! – An overview of health-conscious eating
Date: 2022-05-04 06:23:02

Our company has conducted a representative, 500-respondent online survey in its Hungarian National Panel about the healthy eating trend, and how it influences people – are they willing to make...

Going against the PRICE flow Date: 2022-11-07 12:47:46

Online shopping: Necessity has turned into convenience Date: 2022-10-13 12:17:58

Baking – with consumers economising more? Date: 2022-09-29 10:59:28

Gift packs with our favourite brands Date: 2022-09-13 11:24:56

Surprise, surprise! Date: 2022-08-28 13:32:08

Magazine: Offline and online synergies at dm Date: 2022-07-13 10:15:14

Müller: A German success story in Hungary too Date: 2022-07-13 09:15:07

Magazine: Digital trend analysis Date: 2022-07-06 06:12:36

Magazine: 2022 will be the year of uncertainty Date: 2022-07-05 07:12:37

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement Date: 2022-07-04 20:00:46

Katalin Neubauer: “Leisurely shopping is a thing of the past” Date: 2022-07-04 10:08:22

Magazine: Tamás Éder: “This year will be about survival” Date: 2022-07-04 06:08:18

Changing world, changing consumers Date: 2022-07-01 10:08:24

Magazine: Shoppers are buying more, but they do it less often Date: 2022-06-30 06:12:44

Magazine: László Krisán: “Everyone has their share of responsibility in crisis management” Date: 2022-06-29 06:08:16

Balázs Győrffy: “Food industry is a sector of strategic importance” Date: 2022-06-27 10:08:14

Magazine: Shortages: From microchips to potato chips Date: 2022-06-24 06:08:21

(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról Date: 2022-06-23 06:12:46

Magazine: Tesco’s new pricing strategy Date: 2022-06-22 06:14:58

Magazine: Auchan continues to implement sustainability goals with great enthusiasm Date: 2022-06-16 06:15:21

Magazine: SPAR celebrated its 30-year anniversary in 2021 Date: 2022-06-15 07:15:00

Magazine: Old prices, new quality in PENNY stores Date: 2022-06-14 06:15:05

Magazine: Growing Hungarian product selection in Lidl stores Date: 2022-06-13 07:15:13

Tobacco shops are the new king of a few FMCG categories Date: 2022-06-08 07:12:39

Digital revolution – retail trends in 2022 Date: 2022-06-08 07:08:26

Magazine: Marketing communication of sports events in 2021 – results in emotion generating Date: 2022-05-17 06:24:40

Magazine: Consumers want sporting events Date: 2022-05-09 06:03:18

Functionality is now an expectation Date: 2022-05-06 10:03:19

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Magazine: Eat smartly! – An overview of health-conscious eating Date: 2022-05-04 06:23:02