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Today free-from already means high quality
Date: 2023-06-02 10:24:51

This article is available for reading in Trade magazin 2023/5 Gyopár Géger, brand manager of PICK: “There is a difference between one kind of meat and another. Bonafarm Group and MCS...

Sugar-free zone
Date: 2023-05-24 10:44:46

In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...

All kinds of everything
Date: 2023-05-12 10:05:52

First the pandemic then the war in Ukraine – these events had a huge impact on the category of gluten-free products as well. Ingredients, raw materials, packaging materials, energy and...

This year’s “Inno d’Or – Innovation of the Year” awards were presented at the Innovation Day conference
Date: 2023-05-11 22:43:51

For the third time, Trade magazine organised the award ceremony of the contest that first took place in 2021, as part of the programme of a one-day conference. There were...

Totally dairy-free
Date: 2023-05-09 10:31:41

2022 was full of challenges in the lactose- and dairy-free product category too, mainly owing to different economic effects and the high inflation. This article is available for reading in...

Healthy eating: how to do it if it is expensive?
Date: 2023-05-02 11:28:59

Hungarians are aware of the importance and the basics of healthy eating, as 77% know and agree that a healthy diet should be diverse, balanced and complete. This article is...

THE “MOST SUCCESSFUL PROMOTION OF THE YEAR 2023” AWARDS WERE PRESENTED TO THE WINNERS
Date: 2023-04-27 21:43:35

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

No compromises in hygiene
Date: 2023-04-24 11:31:37

In Hungary it is the experts of the National Food Chain Safety Office (Nébih) and the county government offices who perform the food safety inspections at festivals and in hospitality...

When you need a tasty bite
Date: 2023-04-18 09:46:30

It isn’t only food industry giants that are writing the success story of finger foods: with the conquest of street food, the category is regularly getting new input for its...

It is festival time!
Date: 2023-04-17 10:43:28

There aren’t many countries in the world, where there are more festivals per person than in Hungary: every year we celebrate something several thousand (!) times, so we can say...

They make the world of flavours complete
Date: 2023-03-03 12:17:42

Dressings are a must on the Easter dinner table, but after the successful 2022 season – when volume sales increased – this year the two biggest market players expect to...

What has happened to last year’s chocolate rabbit?
Date: 2023-03-03 12:16:16

Usually seasonal confectionery manufacturers make plans based on what happened “in the same period last year”. This year this strategy won’t work, as back at Easter 2022 the inflation hardly...

The strength of brands
Date: 2023-01-09 10:59:02

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

Price swing on the playground of inflation
Date: 2022-12-13 10:34:57

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

End of summer: inflation above 34% and the worst is probably yet to come…
Date: 2022-12-02 09:55:07

It was on Tuesday that Andreas Christou, managing director of RetailZoom gave a presentation at the Business Days conference. His topic was the latest trends for Hungarian retail chains and...

Nutrition labelling battle – who will win and what do consumers understand from all this?
Date: 2022-11-28 10:31:30

On the second day of Trade magazin’s Business Days conference, nutrition expert Emese Antal introduced the results of a TÉT Platform survey from August. Soon the European Union will decide...

Pessimistic hospitality businesses
Date: 2022-11-18 08:21:08

At Trade magazin’s Business Days 2022 conference Gábor Tolnai, head of Kantar Hoffmann’s marketing insight division, presented the results of a HoReCa survey, which they had done with the participation...

General mood of guests
Date: 2022-11-14 10:58:00

On the first days of the Business Days conference Annamária Földes, director of client development and customer experience at Ipsos, gave a presentation about the general mood in the HoReCa...

(HU) Ott voltunk a (játék)szeren (1. rész)
Date: 2022-11-07 23:11:36

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

Going against the PRICE flow
Date: 2022-11-07 12:47:46

Tünde Turcsán, GfK’s FMCG director gave a presentation at the Business Days conference on Wednesday. She told that there is no household in Hungary today that isn’t worried about the...

Online shopping: Necessity has turned into convenience
Date: 2022-10-13 12:17:58

Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...

Baking – with consumers economising more?
Date: 2022-09-29 10:59:28

According to Ágnes Szűts, Kotányi Hungária Kft.’s marketing manager, the spices they make are essential food products, therefore it is very likely that shoppers won’t buy significantly less from them,...

Gift packs with our favourite brands
Date: 2022-09-13 11:24:56

Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...

Surprise, surprise!
Date: 2022-08-28 13:32:08

In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...

Magazine: Offline and online synergies at dm
Date: 2022-07-13 10:15:14

Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential. The “active beauty” loyalty programme is one of the engines of dm’s...

Müller: A German success story in Hungary too
Date: 2022-07-13 09:15:07

German drugstore chain Müller is present in 7 European markets, with nearly 900 stores. In Hungary Müller drugstores offer the biggest product selection, but Müller is much more than just...

Magazine: Digital trend analysis
Date: 2022-07-06 06:12:36

Norbert Madar, lead consultant of GKID Research & Consulting (formerly called GKI Digital) analysed the latest digital trends for our magazine. In 2020 and 2021 online retail was growing rapidly,...

Magazine: 2022 will be the year of uncertainty
Date: 2022-07-05 07:12:37

Stronger private labels in Hungarian-owned retail chains 2021 was about the dominance of Hungarian-owned retail chains. This was the first year when all of them were able to increase value...

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Date: 2022-07-04 20:00:46

Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...

Today free-from already means high quality Date: 2023-06-02 10:24:51

Sugar-free zone Date: 2023-05-24 10:44:46

All kinds of everything Date: 2023-05-12 10:05:52

This year’s “Inno d’Or – Innovation of the Year” awards were presented at the Innovation Day conference Date: 2023-05-11 22:43:51

Totally dairy-free Date: 2023-05-09 10:31:41

Healthy eating: how to do it if it is expensive? Date: 2023-05-02 11:28:59

THE “MOST SUCCESSFUL PROMOTION OF THE YEAR 2023” AWARDS WERE PRESENTED TO THE WINNERS Date: 2023-04-27 21:43:35

No compromises in hygiene Date: 2023-04-24 11:31:37

When you need a tasty bite Date: 2023-04-18 09:46:30

It is festival time! Date: 2023-04-17 10:43:28

They make the world of flavours complete Date: 2023-03-03 12:17:42

What has happened to last year’s chocolate rabbit? Date: 2023-03-03 12:16:16

The strength of brands Date: 2023-01-09 10:59:02

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

Price swing on the playground of inflation Date: 2022-12-13 10:34:57

End of summer: inflation above 34% and the worst is probably yet to come… Date: 2022-12-02 09:55:07

Nutrition labelling battle – who will win and what do consumers understand from all this? Date: 2022-11-28 10:31:30

Pessimistic hospitality businesses Date: 2022-11-18 08:21:08

General mood of guests Date: 2022-11-14 10:58:00

(HU) Ott voltunk a (játék)szeren (1. rész) Date: 2022-11-07 23:11:36

Going against the PRICE flow Date: 2022-11-07 12:47:46

Online shopping: Necessity has turned into convenience Date: 2022-10-13 12:17:58

Baking – with consumers economising more? Date: 2022-09-29 10:59:28

Gift packs with our favourite brands Date: 2022-09-13 11:24:56

Surprise, surprise! Date: 2022-08-28 13:32:08

Magazine: Offline and online synergies at dm Date: 2022-07-13 10:15:14

Müller: A German success story in Hungary too Date: 2022-07-13 09:15:07

Magazine: Digital trend analysis Date: 2022-07-06 06:12:36

Magazine: 2022 will be the year of uncertainty Date: 2022-07-05 07:12:37

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement Date: 2022-07-04 20:00:46