Events
Information, hunger
Date: 2008-02-01 08:00:00
Mella Frewen, general secretary of CIAA, expressed special appreciation at the press conference for the work of the Hungarian platform in introducing RDA labelling, as it is their mission to...
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Carrier and style: related notions
Date: 2008-02-01 08:00:00
Karrier és Stílus Kft. held a conference about the notions used in its name on 11. December. Mrs. Csík dr. Klára Kovács, managing director of Karrier és Stílus Kft. spoke...
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Internet in focus
Date: 2008-02-01 08:00:00
Google held a conference on e-commerce with the Association of Electronic Commerce on 22 November, in Budapest. On-line marketing was the subject discussed in the morning with case studies about...
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World of commerce in Hungary
Date: 2008-02-01 08:00:00
“World of commerce – Episodes from the history of Hungarian commerce” is the title of a book by Anikó S. Nagy published in December. The “World of Commerce” draws attention...
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176 medals at HunDeszt 2007
Date: 2008-02-01 08:00:00
As the 6th of December was the day of palinka, results were announced at the Hun Deszt 2007 palinka competition where 220 spirits from 25 distilleries competed. 57 gold, 76...
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Gateway to world trade
Date: 2008-02-01 08:00:00
The Global European Food Industry Event of ECRM to be held between 9-11. March in Budapest is intended to help trading enterprises and suppliers in making contact. ECRM helps the...
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Fruit Logistica Berlin with Hungarian Exhibitors
Date: 2008-02-01 00:00:00
The Hungarian Agrar Marketing Center donated 14 Hungarian fruit and vegetable growers and traders to be present on the exhibition. Around 2,000 exhibitors from 70 countries present – 45,000 top...
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Winter Fruit Festival at Europark
Date: 2008-01-24 00:00:00
The exhibition between 28 January – 10 February shows gigantic sculptures from fruits. The visitors can see the small Taj Mahal, imagened in fruit or a giant tea pot. After...
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Gerbaud corner, healthy, new bread at UKBA
Date: 2008-01-18 00:00:00
15th International Trade Fair for Confectionery, Bakery and Gastronomy on 3-5 February 2008 at HUNGEXPO Budapest Fair Center. The nearly 12000 visitors proved that the trade is open for novelties,...
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Only one week to 5th Wine tourism Summit
Date: 2008-01-17 00:00:00
The visitors of the event on 24th January meet leader of 30-40 Hungarian winery in the House of Hungarian Wines. It is the 5th opportunity for wineries, wine houses and...
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Hungarians at the International Green Week Berlin
Date: 2008-01-14 00:00:00
The 73th exibition, representing all areas of the food industry, agriculture and horticulture, will take place from January 18 to 27. Typical Hungarian food products will be offered there too....
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The POPAI Village at EuroShop
Date: 2008-01-09 00:00:00
EuroShop 2008 in Dusseldorf, Germany, Feb. 23 to 27, is one of the world's most significant exhibitions for our industry. During which, POPAI is sponsoring the POPAI Village. Five days...
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II. Campari Miss Catering and Beauty
Date: 2007-12-11 00:00:00
Five girls qualified herself for the finals on 10 December at Kameleon Club. Women working in catering could apply for the competition trough internet. 12 girls had to show themself...
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Changes at Innoval – Alimentaria 2008
Date: 2007-12-06 00:00:00
The 2,000 m2 show will be moved to an other Pavilion and The Futur Shop will be designed there. For the first time in its ten-year history, this edition...
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Nice and accurate targeting
Date: 2007-11-28 08:00:00
Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...
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BioFach: Hungarian visitors in top 10
Date: 2007-11-28 08:00:00
Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...
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Changes in the in-store world
Date: 2007-11-28 08:00:00
Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....
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Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
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Cartoon heroes selling products
Date: 2007-11-28 08:00:00
According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...
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Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
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Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
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East and West meeting at Fruit Logistica
Date: 2007-11-28 08:00:00
As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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IFE FOODAPEST: together for the first time
Date: 2007-11-28 08:00:00
According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Important things to know
Date: 2007-11-28 08:00:00
Place: HUNGEXPO Budapesti Vásárközpont Budapest X., Albertirsai út 10., Mail address: 1441 Budapest, Pf. 44; Telephone: 263-6000 Entrance: Gate III. Organisers: HUNGEXPO Zrt., III. Kiállítási Divízió 1101 Budapest, Albertirsai út...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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