Events
Fruit Logistica Berlin with Hungarian Exhibitors
Date: 2008-02-01 00:00:00
The Hungarian Agrar Marketing Center donated 14 Hungarian fruit and vegetable growers and traders to be present on the exhibition. Around 2,000 exhibitors from 70 countries present – 45,000 top...
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Winter Fruit Festival at Europark
Date: 2008-01-24 00:00:00
The exhibition between 28 January – 10 February shows gigantic sculptures from fruits. The visitors can see the small Taj Mahal, imagened in fruit or a giant tea pot. After...
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Gerbaud corner, healthy, new bread at UKBA
Date: 2008-01-18 00:00:00
15th International Trade Fair for Confectionery, Bakery and Gastronomy on 3-5 February 2008 at HUNGEXPO Budapest Fair Center. The nearly 12000 visitors proved that the trade is open for novelties,...
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Only one week to 5th Wine tourism Summit
Date: 2008-01-17 00:00:00
The visitors of the event on 24th January meet leader of 30-40 Hungarian winery in the House of Hungarian Wines. It is the 5th opportunity for wineries, wine houses and...
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Hungarians at the International Green Week Berlin
Date: 2008-01-14 00:00:00
The 73th exibition, representing all areas of the food industry, agriculture and horticulture, will take place from January 18 to 27. Typical Hungarian food products will be offered there too....
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The POPAI Village at EuroShop
Date: 2008-01-09 00:00:00
EuroShop 2008 in Dusseldorf, Germany, Feb. 23 to 27, is one of the world's most significant exhibitions for our industry. During which, POPAI is sponsoring the POPAI Village. Five days...
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II. Campari Miss Catering and Beauty
Date: 2007-12-11 00:00:00
Five girls qualified herself for the finals on 10 December at Kameleon Club. Women working in catering could apply for the competition trough internet. 12 girls had to show themself...
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Changes at Innoval – Alimentaria 2008
Date: 2007-12-06 00:00:00
The 2,000 m2 show will be moved to an other Pavilion and The Futur Shop will be designed there. For the first time in its ten-year history, this edition...
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Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
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Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
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East and West meeting at Fruit Logistica
Date: 2007-11-28 08:00:00
As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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IFE FOODAPEST: together for the first time
Date: 2007-11-28 08:00:00
According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Important things to know
Date: 2007-11-28 08:00:00
Place: HUNGEXPO Budapesti Vásárközpont Budapest X., Albertirsai út 10., Mail address: 1441 Budapest, Pf. 44; Telephone: 263-6000 Entrance: Gate III. Organisers: HUNGEXPO Zrt., III. Kiállítási Divízió 1101 Budapest, Albertirsai út...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Let’s go to Romania!
Date: 2007-11-28 08:00:00
Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...
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Against the tide with innovation
Date: 2007-11-28 08:00:00
A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...
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What everybody think they know best
Date: 2007-11-28 08:00:00
Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...
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Reaching the limits of growth
Date: 2007-11-28 08:00:00
This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...
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Secrets of developing a brand
Date: 2007-11-28 08:00:00
Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...
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EuroShop, POS marketing, POPAI
Date: 2007-11-28 08:00:00
In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....
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Flax for health
Date: 2007-11-28 08:00:00
András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...
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Visiting the Hungarian branch of POPAI
Date: 2007-11-28 08:00:00
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...
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Things to change in stores
Date: 2007-11-28 08:00:00
Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...
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New concept for the perfume department
Date: 2007-11-28 08:00:00
Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...
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Digital communication is the future
Date: 2007-11-28 08:00:00
Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...
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