Events
Gerbaud corner, healthy, new bread at UKBA
Date: 2008-01-18 00:00:00
15th International Trade Fair for Confectionery, Bakery and Gastronomy on 3-5 February 2008 at HUNGEXPO Budapest Fair Center. The nearly 12000 visitors proved that the trade is open for novelties,...
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Only one week to 5th Wine tourism Summit
Date: 2008-01-17 00:00:00
The visitors of the event on 24th January meet leader of 30-40 Hungarian winery in the House of Hungarian Wines. It is the 5th opportunity for wineries, wine houses and...
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Hungarians at the International Green Week Berlin
Date: 2008-01-14 00:00:00
The 73th exibition, representing all areas of the food industry, agriculture and horticulture, will take place from January 18 to 27. Typical Hungarian food products will be offered there too....
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The POPAI Village at EuroShop
Date: 2008-01-09 00:00:00
EuroShop 2008 in Dusseldorf, Germany, Feb. 23 to 27, is one of the world's most significant exhibitions for our industry. During which, POPAI is sponsoring the POPAI Village. Five days...
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II. Campari Miss Catering and Beauty
Date: 2007-12-11 00:00:00
Five girls qualified herself for the finals on 10 December at Kameleon Club. Women working in catering could apply for the competition trough internet. 12 girls had to show themself...
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Changes at Innoval – Alimentaria 2008
Date: 2007-12-06 00:00:00
The 2,000 m2 show will be moved to an other Pavilion and The Futur Shop will be designed there. For the first time in its ten-year history, this edition...
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Digital communication is the future
Date: 2007-11-28 08:00:00
Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...
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TV getting most of the money spent by the FMCG sector
Date: 2007-11-28 08:00:00
Éva Dancs, researcher of TNS Média Intelligence spoke about the composition of ATL expenditure in the FMCG sector and the relevant trends. Total expenditure by the Hungarian FMCG sector was...
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Nice and accurate targeting
Date: 2007-11-28 08:00:00
Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...
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BioFach: Hungarian visitors in top 10
Date: 2007-11-28 08:00:00
Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...
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Changes in the in-store world
Date: 2007-11-28 08:00:00
Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....
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Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
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Cartoon heroes selling products
Date: 2007-11-28 08:00:00
According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...
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Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
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Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
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East and West meeting at Fruit Logistica
Date: 2007-11-28 08:00:00
As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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IFE FOODAPEST: together for the first time
Date: 2007-11-28 08:00:00
According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Important things to know
Date: 2007-11-28 08:00:00
Place: HUNGEXPO Budapesti Vásárközpont Budapest X., Albertirsai út 10., Mail address: 1441 Budapest, Pf. 44; Telephone: 263-6000 Entrance: Gate III. Organisers: HUNGEXPO Zrt., III. Kiállítási Divízió 1101 Budapest, Albertirsai út...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Let’s go to Romania!
Date: 2007-11-28 08:00:00
Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...
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Against the tide with innovation
Date: 2007-11-28 08:00:00
A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...
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What everybody think they know best
Date: 2007-11-28 08:00:00
Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...
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Reaching the limits of growth
Date: 2007-11-28 08:00:00
This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...
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Secrets of developing a brand
Date: 2007-11-28 08:00:00
Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...
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EuroShop, POS marketing, POPAI
Date: 2007-11-28 08:00:00
In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....
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Flax for health
Date: 2007-11-28 08:00:00
András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...
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