Company and Personal News

Whisky brand for soberness

Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...

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„Philosopher pasta maker” on innovation

– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...

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For patriotic poultry buying

An agreement about co-operation has been signed by The Poultry Product Council (BTT) and SPAR Magyarország Kft.. This will allow the retail chain to publicise its decision to buy poultry...

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Whisky brand for soberness

Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...

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Help worth 5 million from Tesco

Over HUF 5 million has been collected by customers and employees of Tesco between 1. July 2006 and 30. June 2007 for Kézenfogva Alapítvány to help retarded children. The biggest...

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Second Bauhaus under construction in Szigetszentmiklós

Construction of a new, 20,000 square meter Bauhaus store has begun near Szigetszentmiklós. Europe’s leading “do it yourself “chain is building two stores in Hungary with an investment of HUF...

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Sugar free Coke turning 25

Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...

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News

Danone SA has sold its biscuit division to US based Kraft Foods Inc. for EUR 5.3 billion. The plans of the new owner regarding Hungary are unknown yet. Retail food...

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New leader for Metro

José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...

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Question:

Does László Murányi, CEO of Co-op Hungary Zrt. see the same players operating in the Hungarian food trade in 2010 which are present in 2007? Does he expect new companies...

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On the wings of melodies

According to Mood Media Group, a leading provider of background music, the positive effects of melodies are beginning to be used in Hungary as well to enhance customer satisfaction. MMG...

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Answer:

Trends of recent years show a constantly developing market. Total turnover has grown from HUF 1445 billion in the year 2000 to nearly 2400 billion in 2006. Hyper markets produced...

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Healthier baby food

Following a long process of development which had cost HUF 30 million, the baby food product line of Univer Product Zrt. has become the first in the Hungarian market to...

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Variations for Bomba! back lit signs

Six companies have entered the competition organised by the magazine Sign and Büki Üdítő Kft. for designing special back lit signs for the Bomba! image....

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Gramex expanding

Gramex 2000 Kft, one of the biggest domestic manufacturers of private label soft drinks is practically doubling the size of its Veresegyháza facility. Both a new warehouse and a new...

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Without milk

Montice yoghurt drink is a premium quality product of Mona Hungary, available in strawberry and multi frutti flavours. Sales of fresh products among milk substitutes are growing rapidly as well....

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Twice as much Pöttyös for Children’s day

This year over 40 thousand units of Pöttyös Túró Rudi have been delivered to hospitals all over the country as gifts for Pöttyös Children’s Day. This is double the quantity...

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C&C premier – millions and billions

Metro established its first Chinese subsidiary with the JinJiang group, under the name Metro JinJiang Cash & Carry Ltd in Shanghai twelve years ago. Metro has 3 million registered customers,...

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Borsodi sailing

Borsodi Sörgyár Zrt. has an unusual promotion for the summer. A sailing boat named Borsodi to be used by winners of the Borsodi prize game was launched on 28. June....

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Burn

Feel the energy of Burn heating up your senses – let your instincts drive you, party and dance till dawn! Agency: Starcom médiaügynökség/Ogilvy & Mather kreatívügynökség Customer: Coca-Cola Magyarország Product:...

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Wellness with Gyulai

Gyulai Húskombinát Zrt. begins a three month campaign on 1. July under the title “Favourite of generations”. The main prize to be won is a wellness weekend in Gyula....

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Borsodi Sör

Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...

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New refrigerated warehouse for Mórakert

A 4550 square meter refrigerated warehouse was opened in Mórahalom, during the shareholders’ meeting of Mórakert, held in May. The Post Harvest Centrum allows processing of vegetables and fruits using...

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Beck’s

We could have made concessions in brewing our beer, but we have not. Beck’s. Loyal to the recipe of Heinrich Beck for over 125 years. Agency: Akció-Nxs Reklámügynökség Customer: Borsodi...

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President from Szolnok

The recent shareholders’ meeting of Co-op Hungary Zrt. held on 24. May brought major changes. Pál Bartus president and CEO retired and 51 year old Lajos Csepeli, CEO of Coop...

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LLP growing

Revenues of LLP group increased by 12 per cent to EUR 7,7 million last year. Infor FMS SunSystems remained the largest division within the group, accounting for 56 per cent...

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First cock a doodle-doo by the Master Good cock

The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...

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New haircare program from Procter&Gamble

Face of the Pantene Full Spectrum Shine is Monika Ullman, actriss. The Full Sprectrum collection is on the shelves since June, television ad campagne starts in the autum.Beforehand the Pantene...

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From the end of September Friesland produces in Debrecen

Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...

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CCHBC to invest in Russian plant

Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports.  The soft drinks company was cited in Vedomosti newspaper as...

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