Company and Personal News
Drawings for Lapland
Date: 2008-02-01 08:00:00
The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...
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Cheaper RFID with new platform
Date: 2008-02-01 08:00:00
The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...
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The Lidl philosophy
Date: 2008-02-01 08:00:00
Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...
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Ceres reaching beyond borders
Date: 2008-02-01 08:00:00
The production costs of Ceres ZRt. are expected to rise by 14-18 per cent in the new year. The Győr based company holds a leading position in several segments and...
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The Aldi concept
Date: 2008-02-01 08:00:00
The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...
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Cherry Queen
Date: 2008-02-01 08:00:00
Cherry Queen – our common passion. Agency: Team/Mindshare Customer: Bonbonetti Choco Kft. Product: Cherry Queen Apperance: RTL Klub, Viasat3, Cool, Film+, AXN, Hallmark, Story TV Period: February–April 2008 tv-spot 30”,...
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Museum becoming exciting
Date: 2008-02-01 08:00:00
The Hungarian Museum of Commerce and Catering which relocated to a new address in September 2006, seems to be successful in fulfilling its cultural mission. Although it is a specialised...
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Minute prices on top
Date: 2008-02-01 08:00:00
The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...
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Ammerland Trappista cheese
Date: 2008-02-01 08:00:00
Fresh coastwind, juicy greens, and our Lighthouse. Here is the unique home of the fresh taste Ammerland Trappista and other best quality cheese. Agency: S.A.L.T. Kft. Customer: Ammerland Hungary Kft....
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Tetra Pak in Pilis
Date: 2008-02-01 08:00:00
Tetra Pak has become the chief sponsor of the forest management project implemented by Pilisi Parkerdő and WWF Magyarország in the Budai hills. Tetra Pak signed a three year agreement...
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Penny carries on
Date: 2008-02-01 08:00:00
The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...
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Chio Crackings
Date: 2008-02-01 08:00:00
The spot is a follow up to the popular Chio Crackings mouse story. It is replayed in the first part how the lead character mouse got hold of Sajtos Chio...
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Fütyülõs help for Mali
Date: 2008-02-01 08:00:00
In addition to many other presents, the Fütyülős ATV competing in the Budapest-Bamako Rally is also taking 1,000 T-shirts for children in Mali. Budapest-Bamako Rally is charity rally where competitors...
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Auchan: three years of development in sight
Date: 2008-02-01 08:00:00
Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...
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Award for EUROPARK
Date: 2008-02-01 08:00:00
EUROPARK Salzburg operated by SPAR European Shopping Centers received two ISCS-awards at the end of 2007. One was given for architectural solutions and design, while the other was in recognition...
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CBA unity – beyond borders as well
Date: 2008-02-01 08:00:00
It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....
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There will be sugar
Date: 2008-02-01 08:00:00
I have good news for the readers of TM. There will continue to be enough sugar on the shelves in the future. However, it is bad news for me, that...
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Bomba at Sió-Eckes
Date: 2008-02-01 08:00:00
Sió-Eckes Kft and Büki Üdítő Kft, the manufacturer of Bomba! energy drink have entered into strategic co-operation. In January 2008, Sió-Eckes Kft. is to become the exclusive domestic distributor of...
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Coop united and strong
Date: 2008-02-01 08:00:00
Last year, the Coop group succeeded in executing the major points of its medium term strategy accepted in 2006. The IT system was modernised, many new franchise partners joined the...
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Opening with a wheelbarrow
Date: 2008-02-01 08:00:00
The second BAUHAUS store with an assortment of 120,000 items was opened in Szigetszentmiklós on 27 December. Customers who had arrived with a wheelbarrow received a coupon for the prize...
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Zwack awards for suppliers
Date: 2008-02-01 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra held a partner meeting for over 30 fruit producers on 14. December. Guests took a one and a half hour palinka tour....
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Match with a distinctive strategy
Date: 2008-02-01 08:00:00
In recent years, Match did not show rapid expansion. In fact, the number of their stores dropped. However, as results began to improve, the owners approved of opening new stores...
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Guilds for a
common objective
Date: 2008-02-01 08:00:00
An agreement on co-operation has been signed by the representatives of Pannon Bormíves Céh Egyesület and Pálinka Céh Egyesület at the St. Martin’s day celebrations held in Pannonhalma. Both NGO-s...
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If Milli, then it’s Debrecen
Date: 2008-02-01 08:00:00
The new curd production plant of Friesland Hungária zRt. was opened on 22 November. The EUR 2 billion investment is part of their regional strategy to consolidate their activities in...
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Wider assortment for dm
Date: 2008-02-01 08:00:00
OTC pharmaceuticals, homeopathic products and Alnatura bio-products are all recent additions to the dm assortment. The fiscal year ended on 30. September for dm Magyarország Kft. and results were excellent....
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24 million for
12 foundations
Date: 2008-02-01 08:00:00
A total of HUF 24 million has been donated by Reál Hungária Élelmiszer Zrt. in 2007 for 12 children’s foundations. Regional member companies have been free to decide which foundations...
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New HR director for SIÓ-ECKES
Date: 2008-02-01 08:00:00
Marianna Bartos was appointed the new HR director of SIÓ-ECKES Kft. on 1. January. Previously, she had worked for Johnson&Johnson Kft. and has 15 years experience in the FMCG sector....
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Interfruct United
Date: 2008-02-01 08:00:00
Interfruct stores use standardised assortment, prices and promotions and also operate as independent logistic centres. The chain is going to contuniue expanding its RIA network. According to István Bránát, managing...
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Grand Prix
for dm
Date: 2008-02-01 08:00:00
dm drogerie markt received a Hungarian Trade Grand Prix from VOSZ on the European Day of Commerce....
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