Company and Personal News

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The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

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Wine and wine makers at Zwack

„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...

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A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

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Chevaliers of Champagne celebrating 20th birthday

Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...

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Silver medal for Kõbányai beer

Brands of Dreher Sörgyárak Zrt. have won five medals at the most prestigious world event devoted to quality, the Monde Selection. – In addition to the Grand Gold Medal, Dreher...

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METRO in Pécs modernised

The most recently modernised METRO Cash & Carry Hungary store opened in Pécs, on 14. June. According to Tibor Zsombor, sales director of METRO Cash & Carry Hungary, all of...

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IMIGe team expanding

Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...

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Health and exclusivity

Spar Magyarország Kft. and Europark Shopping Centre organised an event called Health Days for the first time between 4-6 May. A new, exclusive private label brand has been added to...

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News

Reduction in packaging materials. Major FMCG companies, like Cadbury Schweppes, Coca-Cola Enterprises Masterfoods have signed an agreement called Courtauld Commitment in the UK, aimed at reducing the quantity of packaging...

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Art therapy sponsored by Tesco

Mosoly Alapítvány has developed a special art therapy program for children in hospital which is sponsored by Tesco-Global Áruházak Zrt. So far, the program has been implemented in Heim Pál...

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Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

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STI acquires Petõfi Nyomda

STI-group – the leading manufacturer of displays in Europe and a major manufacturer of packaging materials – purchased Petőfi Nyomda Kft. from M-real Corporation on 1 June....

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Answer:

GfK Hungária has sophisticated and comprehensive methods to describe Hungarian consumers. Consumer preferences are described using our Consumer Confidence Index, Euro-Socio-Styles and GfK Lifestyles surveys. We also use an eye-scan...

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CBA birthday meeting for partners

CBA Kereskedelmi Kft. held a meeting for its partners in Domonyvölgy, on 1 June, to celebrate its 15th birthday....

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25 checkpoints

The perking plant of Lavazza in Torino, the biggest in the EU, covers 7,3 hectares. As they do not have plantations of their own, they purchase coffee from 60-70 producers....

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Tesco sponsoring Salva Vita this year

Tesco-Global Áruházak Zrt. has donated HUF 20 million to the Salva Vita Foundation which promotes the integration of physically challenged young people and adults into society....

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Climate-friendly Tesco in Sátoraljaújhely

The climate-friendly Tesco store in Sátoraljaújhely uses 25 per cent less electricity and 50 per cent less gas. James McCann, general director of Tesco and Daron Neal, director responsible for...

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Up-dated image for Kaiser

Kaiser Food Élelmiszer-ipari Kft. has a refreshed image. Kaiser products are available with new packaging from June. New design is accompanied by flow pack and modern, sliced products sealed in...

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„Everything customers want from Match”

According to Tamás Szendrő sales director, the first one and half years of the store modernisation program of Match has been a success. Sales in the modernised stores have risen...

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Deodorant tested in Africa

An expedition crossing Africa tested Kilimanjaro, the new version of Old Spice this autumn. The Old Spice Afrika climbed Kilimanjaro in May....

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Capitaly: think of the future!

The sales and marketing plans had just been completed by Unilever for 2007, when the restrictive economic measures of the Government were announced in September 2006. This was when a...

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In pleace of Beach House Coke Club in Siófok

On 30 of June the softdrink company starts with a new brand on Balaton beach. In the Coke Club there step up hungarian and alien bands, but there will be...

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24-hour strikes at Coca-Cola England

Coca-Cola faces serious disruption to one of its major European bottling plants as workers threaten a series of 24-hour strikes during the busy summer period. Strike ballot papers were distributed...

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(HU) Amstel Pulse a Heinekentől

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(HU) India felé kacsingat a Tesco

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Danone's „Do it together for children” program persists

Since 1999 more than HUF 160 million donation. This year the company gives HUF 1 for Hungarian Children Oncologie Centers after all in July and in August sold Danone Könnyû...

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Henkel shares in Dow Jones

The Henkel preferred shares have been added today to the Dow Jones Titans 30 Personal & Household Goods index, relevant for international investors. The index weight amounts to 1.08 percent....

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Knorr helps to compliement

The food industry company announces an amateur litterateur competition about „Appraise woman every day” and in theme „Compliement”. The competition is open until 15 of September, individual or group works...

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Record revenue by Otto

The world greatest multichanel retailer finished last business year with Euro 15.3 billion revenue.  First of all the demand abroad grew, the profit before taxation was 11 % higher, y/y...

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