Company and Personal News
Gyermelyi tészta
Date: 2008-02-29 08:00:00
A film about the irresistible attraction to Gyermelyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...
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In memoriam József Törley
Date: 2008-02-29 08:00:00
Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...
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Merci, Valentin
Date: 2008-02-29 08:00:00
Storck celebrated Valentine’s day with consumers in stores and cinemas. A romantic comedy directed by Tamás Sas and sponsored by Merci started playing on 14. February. Storck also uses elegant,...
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Multibrand
Date: 2008-02-29 08:00:00
Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...
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Cooking playgrounds
Date: 2008-02-29 08:00:00
Garabonc, Tiszaroff, Hernádkak, Lábatlan, Pécsely, Csögle, Pásztó, and Tiszacsege are the eight settlements which have won playgrounds conformant with EU standards in the “Cook a playground” promotion organised by the...
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The Bonbonetti group
Date: 2008-02-29 08:00:00
The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...
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Chio allocating 418 million to development
Date: 2008-02-29 08:00:00
Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...
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New country manager
Date: 2008-02-29 08:00:00
Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....
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2007 – a year of success and strategic decisions
Date: 2008-02-29 08:00:00
In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...
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Body care for older generations
Date: 2008-02-29 08:00:00
As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...
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Successful campaign for collecting donations in Spar stores
Date: 2008-02-29 08:00:00
One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...
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More global name for IMIGe
Date: 2008-02-29 08:00:00
IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...
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Dynamic Royal Brinkers
Date: 2008-02-29 08:00:00
Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...
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GEFCO duplicated its sales in Hungary
Date: 2008-02-28 00:00:00
The EFCO logistics integrator specialis had HUF 4 billion income, twohold as last year. Half of the sales came from distribution of vehicles and groupage and full/part-load road transport....
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Henkel 4Q Net Profit +11%
Date: 2008-02-28 00:00:00
In the full year, Henkel posted sales of EUR13.07 billion, up 2.6% from 2006, organic sales grew 5.8%. Earnings before interest and taxes, or EBIT, in the fourth quarter...
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Fine on Magyar Cukor Zrt. because of water pollution
Date: 2008-02-28 00:00:00
In February 33,000 m3 pollutioned water fall into brook Ikva from company's distroyed reservoir. The bad case happened in Magyar Cukor's Petohazi plant, the firm has to pay HUF 22...
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Intelligence ADT Ultra•Max at Marionnaud
Date: 2008-02-28 00:00:00
8 of the 10 international retail chains prefer ADT's solutions. After a successful test periode in 2007 Marionnaud choose for protection the Ultra-Max®, the authentic Acousto-Magnetic technology. The first...
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Extra guarantee at Indesit Company
Date: 2008-02-27 00:00:00
Customer can raise the „normal” two years guarantee at Indesit products with another two, at Hotpoint-Ariston products with extra 3 years. According to GFK Research Company on the Hungarian market...
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Electrolex sales over HUF 200 billion
Date: 2008-02-27 00:00:00
The sales growth is to thank to the capacity increase of the plants in Jaszbereny and Nyiregyhaza. Last year Electrolux sales increased with 11% to HUF 201.1 billion. The company...
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Procter & Gamble Co to cut about 15 percent of its management staff
Date: 2008-02-27 00:00:00
The company aims to accelerate annual productivity growth from 6 percent to 7 or 8 percent over the next five years. The world's largest household and personal-care products maker also...
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Aldi enters the Polish market
Date: 2008-02-27 00:00:00
The German discounter Aldi, opened its first seven stores in Poland on 25 February. The network’s discounts are located in Poznan, Jelenia Gora, Sulechow, Glogow, Zory, Brzeg and Tarnowskie Gory....
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One third market share for Heineken Hungaria
Date: 2008-02-27 00:00:00
In spite of bad business environment the company increased its sales and profit in 2007. Last year the company sold 9% more beer, almost 2,400 hectoliters, the nettó sale...
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Anheuser-Busch Considering Counter-bid For Scottish & Newcastle
Date: 2008-02-26 00:00:00
Anheuser-Busch reported to be examining whether to launch a last-ditch counter-offer for Scottish & Newcastle, the UK's biggest brewer. According to an unsourced article in the Sunday Times newspaper, the...
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Auchan To Revamp Private Label Packaging
Date: 2008-02-26 00:00:00
The new packaging focus on modern looks and clarity. The programme, which was started at the end of 2007, has been rolled out to 800 of its 10,000 lines. Auchan...
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Kofola Buys Slovak Non-Alcoholic Wine Brand
Date: 2008-02-26 00:00:00
The Czech company becomes Coke Zero competitor with bez soda launch. Czech beverage firm Kofola has acquired the “Vinea” brand, also known as the “non-alcoholic wine” from Slovak wine producer...
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