Company and Personal News

No more biscuit at Danone

The French Danone – owner of Gyõri Keksz – is thinking about a potential sale of its biscuit business to Kraft or Kellog, its US rivals. Danone's management was expected...

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20 Bauhaus unit in the next years

Germany's do-it-yourself chain, Bauhaus, will debut in October in Dunakeszi.Bauhaus will open two further stores this year, one in Dunakeszi and another in Szigetszentmiklós, which will be followed by 18...

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Food safety fine for Lidl

One of Lidl's polish eiscream had to be get out of the circulation and must be annuled, because the production was not safe enough, and the eiscream could be tainted....

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Reorganization by Zalabaromfi

The new owner, the Dale consortium bought the company for more than 50% of a start prise, HUF 2,4 billion. Dale started to reorganize and rationalized the company in Zalaegerszeg....

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Burger King will be open in Bohemia

AmRest, the listed restaurant operator – managing, among others, Burger King,Pizza Hut KFC – ask for working permit in Czech Republic. Until now the concret start of the first bohemian...

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Nike is popular in Europe

With growth in the U.S. and abroad, plus surprisingly strong future orders, Nike allayed fears and buoyed hopes for some about the future of the world's largest athletic shoe and...

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Tesco set to launch book club with UK's biggest publisher

Tesco, the supermarket chain with more than 1200 stores in the UK, is expanding its retail empire by launching a book club in collaboration with the UK's biggest publisher, Random...

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Spain Gives Nod to Nueva Rumasa's Acquisition of Parmalat's Clesa

According to Spain's business media, the national competition authority has given food group Nueva Rumasa the green light to acquire Clesa, the Spanish subsidiary of Italian dairy firm Parmalat. The...

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Charles' organic carrots rejected by Sainsbury's for being 'rotten'

SAINSBURY'S rejected royal carrots grown at the Prince of Wales's organic farm because they were “rotten”.   The supermarket giant said the quality of Duchy carrots from Highgrove had "deteriorated"...

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Tricky Pöttyös

The TV spot made for Pöttyös last year has been enhanced using a technology, Autodesk Flame trick system which is absolutely unique and new in Hungary....

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Borsodi Beer

Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...

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Competition about the past 30 years

The final of the “Who knows more about the past 30 years?” organised by Sió-Eckes Kft. to commemorate their 30th birthday took place in the beginning of June. Teams from...

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Vénusz

After many futile and funny experiments in the Fairy school, one of the students who uses the new Vénusz Konyhatündér for frying succeeds in passing the foam-removal examination, because it...

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Record revenues for Storck

Net revenues of Storck Hungária Kft. increased by 22 per cent in 2006, to over HUF 2,2 billion. Profits exceeded HUF 42 million. The introduction of merci Petits and the...

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AXE

Rejuvinated fragrances from axe + a little bomchickawahwah. Agency: BBH London Customer: Unilever Magyarország Kft. Product: AXE Apperance: Kereskedelmi tv, kábelcsatornák Period: May–August 2007...

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Tea for Children’s Day

21 tons of tea worth HUF 9 million was donated by Sara Lee Hungary Zrt. to children on Children’s day. The donation was delivered to charity organisations by the Food...

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Company card

The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

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Wine and wine makers at Zwack

„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...

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A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

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Chevaliers of Champagne celebrating 20th birthday

Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...

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Silver medal for Kõbányai beer

Brands of Dreher Sörgyárak Zrt. have won five medals at the most prestigious world event devoted to quality, the Monde Selection. – In addition to the Grand Gold Medal, Dreher...

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METRO in Pécs modernised

The most recently modernised METRO Cash & Carry Hungary store opened in Pécs, on 14. June. According to Tibor Zsombor, sales director of METRO Cash & Carry Hungary, all of...

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IMIGe team expanding

Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...

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Health and exclusivity

Spar Magyarország Kft. and Europark Shopping Centre organised an event called Health Days for the first time between 4-6 May. A new, exclusive private label brand has been added to...

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News

Reduction in packaging materials. Major FMCG companies, like Cadbury Schweppes, Coca-Cola Enterprises Masterfoods have signed an agreement called Courtauld Commitment in the UK, aimed at reducing the quantity of packaging...

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Art therapy sponsored by Tesco

Mosoly Alapítvány has developed a special art therapy program for children in hospital which is sponsored by Tesco-Global Áruházak Zrt. So far, the program has been implemented in Heim Pál...

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Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

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STI acquires Petõfi Nyomda

STI-group – the leading manufacturer of displays in Europe and a major manufacturer of packaging materials – purchased Petőfi Nyomda Kft. from M-real Corporation on 1 June....

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Answer:

GfK Hungária has sophisticated and comprehensive methods to describe Hungarian consumers. Consumer preferences are described using our Consumer Confidence Index, Euro-Socio-Styles and GfK Lifestyles surveys. We also use an eye-scan...

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CBA birthday meeting for partners

CBA Kereskedelmi Kft. held a meeting for its partners in Domonyvölgy, on 1 June, to celebrate its 15th birthday....

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