Company and Personal News

Kalinka Premium Vodka

Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...

Read more

Refrigerator room added to Lekkerland warehouse

A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...

Read more

Why was it important for your company to be among the first signatories of the Declaration?

Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...

Read more

Honour for Péter Feiner from Austria

Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...

Read more

Coffee with art

Creators of the works named „ERNO” and „Enjoy it while flying” finished in joint first place in the Hungarian round of the international design competition organised by NESPRESSO under the...

Read more

News

Two recommended places. Main Cities of Europe 2008 has recently been published by Michelin, with 41 cities in 20 countries. Náncsi Néni and Segal are the two Budapest restaurants included...

Read more

Less carbon dioxide from Nestlé

Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...

Read more

New joint venture in the coffee-drink market

The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...

Read more

Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

Read more

You are organic, but is your detergent as well?

Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...

Read more

Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

Read more

Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

Read more

Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

Read more

Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

Read more

Acquisition by Henkel

Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...

Read more

Trendy glass bottle is tall and thin

According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...

Read more

Bidding for Pöttyös gifts

The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....

Read more

Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

Read more

Univer expanding in Kecskemét

The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...

Read more

Owner of IMIGe in the Ukraine

POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...

Read more

Four new Aldi store to open in Mai

The German discount chain started with 5 unit in midle of April, one week later other 4 stores were opened.   According to Aldi website, after the 2th of Mai...

Read more

Hungarian Succes at Sunday Times Wine Club

Hungarian offer stands from several white and red wine and a champagne of Torley, together with withe wine from Winery of Nagyrede and the Royal Tokaji.  Hugh Johnson – author...

Read more

Danone to Spend EUR 220 Million in R&D

In 2008, Danone plans to conduct 50 clinical studies, as the company shifts its strategy from biscuits and dairy products to health food products. French dairy and baby food company...

Read more

Carlsberg's majority ownership in Estonian Beer Company

75% of the Shares of Saku Õlletehase AS went to the Carlsberg, the rest are freely tradable on Tallinn Stock Exchange.  The previous owners of BBH AB were Scottish &...

Read more

Hungarian Industrial Producer Sales Price Rose by 10 % in One Year

Domestic sales prices of the whole industry grew by 0.8% in March 2008 compared to the previous month, which figure was slightly higher than the monthly increase rate measured in...

Read more

New Milli drink yoghurts on the shelves

The new products are to buy in two tastes: strawberry-raspberry and peach-maracuja. The drink yoghurts have 10% fruit content.  Friesland Hungaria developes several healthy foods, under the name Milli too,...

Read more

Metro Q1 Loss Widens, But Sales Up The Metro Group

Net loss for the quarter amounted to E4.0m, from E1.0m last year; while EBIT amounted to E152m. However, sales rose 7.3% to E15.6bn, helped by strong growth in Eastern Europe....

Read more

Lactalis Enters Romanian Dairy Market

The French dairy giant completed its takeover of the Romanian LaDorna group in a deal reportedly worth up to EUR 100 million.  Lactalis acquires all shares of LaDorna, which is...

Read more

Lidl chain with 260 units in Poland is looking for buyer

Polish daily Rzeczpospolita reported, citing unnamed sources, that Schwarz is seeking a buyer for its Lidl stores in Poland, which are potentially worth around 250 million euros.  The Polish paper...

Read more
Oldal