Company and Personal News
Munich no match for the Amsterdam PLMA yet
Date: 2009-02-05 08:00:00
Several events are organised by the Private Label Manufacturers Association every year where manufacturers get an opportunity to do business with retail chains. Among these, the exhibition held in Amsterdam...
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Stability and development by Magyar Cukor
Date: 2009-02-05 08:00:00
Though Hungary has become a net importer of sugar, Koronás Cukor, the leading local brand continues to be manufactured in the Kaposvár plant. The only remaining Hungarian manufacturer, Magyar Cukor...
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„Companies investing in marketing now, will get over the crisis sooner and will enhance their position”
Date: 2009-02-05 08:00:00
According to Michalis Christou, CEE regional director of Nielsen, it is possible to benefit from the crisis. Companies looking ahead and building the future will be able to enjoy ten-fifteen...
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Maspex Olympos taking over Plusssz
Date: 2009-02-05 08:00:00
From January 2009, Maspex Olympos Kft has taken over distribution activities of the Plusssz brand from VitaPlus Kft. The Plussz brand is owned by the Maspex Wadowice group which is...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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Zwack Hírős Kecskeméti product line
Date: 2009-02-05 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra has launched its Hírős Kecskeméti product line recently, with Hírős Kecskeméti Barackpálinka in new packaging as the “flagship”. Hírős Kecskeméti products are based on 200 year...
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Bako Hungária in the course of expansion
Date: 2009-02-05 08:00:00
In March 2008, we reported that András Köves, former sales director of Bunge was appointed the new managing director of Bako Hungária. We asked him about the developments of the...
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2008 Mecénás Nap award for Stella Artois
Date: 2009-02-05 08:00:00
Stella Artois was awarded the Summa Artium Projekt prize last November for exemplary co-operation with the Museum of Fine Arts in their ‘Múzeum + “ program. Special glasses decorated with...
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Bonbonetti Kft. – about the year 2008
Date: 2009-02-05 08:00:00
Bonbonetti Ltd is the largest capacity and longest tradition confectionery manufacturing company in Hungary. Bonbonetti has stabilized its market situation and managed to grow continuously in last 4 years, achieving...
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New system for collecting PET bottles
Date: 2009-02-05 08:00:00
CORA has been the first to introduce a new system for collecting disposable PET bottles in Hungary. The system is based on the patented THERMO PRESS technology which reduces the...
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Forestry certificate: essential for sustainable forestry
Date: 2009-02-05 08:00:00
Supporting sustainable forests is more important than ever. Forestry certificates are essential for sustainable forest management. Forestry certificates are a guarantee of origin for purchasers of wood and paper products,...
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New Heineken Experience
Date: 2009-02-05 08:00:00
The Heineken Experience museum in Amsterdam was reopened following modernisation and expansion on 9. December. New interactive units including one where visitors can design and make a Heineken bottle themselves,...
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Auchan boosting number of its hyper markets outside Budapest
Date: 2009-02-05 08:00:00
According to Katalin Gillemot, communications director of Auchan Magyarország Kft., they succeeded in meeting sales targets in 2008 and also in increasing the number of shoppers. Average basket value dropped...
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New image for Mood Media
Date: 2009-02-05 08:00:00
The new image of Mood Media has been developed in compliance with the international image adopted in over 30 countries and is intended to emphasise its market leading position, reliability,...
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Revenues of around HUF 500 billion for the Coop-group
Date: 2009-02-05 08:00:00
According to László Murányi, CEO of CO-OP Hungary Zrt., their revenues totalled HUF 500 billion in 2008, which is 14 percent more then in 2007. 158 new stores were opened...
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IAB Hungary established
Date: 2009-02-05 08:00:00
IAB Hungary has been established by 46 advertising agencies and media enterprises, as a section of the Hungarian Advertising Association and also as the 19th member of IAB Europe (Interactive...
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dm building a logistic centre this year
Date: 2009-02-05 08:00:00
As Mariann Józsa, purchasing and marketing director has told us, the financial year starts on 1. October for drogerie markt. Sales grew at the planned rate in the first quarter....
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Polish CEO for Tchibo Budapest
Date: 2009-02-05 08:00:00
Since January, Andrzej Jackiewicz (41) has been the new CEO of the Hungarian Tchibo subsidiary. Apart from strategic expansion, retail and wholesale, he is also responsible for the recently opened...
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Modernised METRO stores more customer-friendly
Date: 2009-02-05 08:00:00
The average size of stores belonging to Metro Kereskedelmi Kft in Hungary is 8,000 square meters. At the end of 2008, the total number of Metro stores was 13, with...
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Nestlé moving
Date: 2009-02-05 08:00:00
Nestlé Hungária is to relocate its offices in April. They have signed a rental agreement for 3,890 square meters in the Millennium Tower II building, owned by Tri-Gránit Zrt....
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SPAR completing largest acquisition in the sector
Date: 2009-02-05 08:00:00
According to Zsuzsa Laber, communications director of SPAR Magyarország Kft, sales targets were met in 2008, though precise figures are not available yet. SPAR completed the largest acquisition in the...
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New head of sector in GfK Hungária
Date: 2009-02-05 08:00:00
Steigervald Krisztián was appointed sector manager of consumer goods in GfK Hungária on 1. January 2009. He had joined GfK Hungária in 2003 and has been heading qualitative research successfully...
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More “green” Tescos
Date: 2009-02-05 08:00:00
According to Mónika Hackl, communications director of Tesco Globál Zrt, the balance sheet has not been completed yet, but it is certain that results will be below target figures. However,...
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New CEO for Friesland Hungária
Date: 2009-02-05 08:00:00
Johan Priem was appointed the new CEO of Friesland Hungária Zrt in January. After working in several positions for British American Tobacco in Europe, Africa and Asia, he joined the...
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Kinder Hűtött Finomságok
Date: 2009-02-05 08:00:00
The advertising spot made for Kinder Hűtött Finomságok focuses on the essence: it shows us that packaging has value because it can be exchanged for gifts. Agency: Consulting Kft./Well Reklámügynökség...
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In one month Cora shoppers shrinked 25,000 PET bottle
Date: 2009-02-05 07:52:00
The CORA started THERMO PRESS shrinking program was very successful, people took a lot of PET bottles to Cora Törökbálint and CORA Budakalász in January. The shrinking mashine, developed by...
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Hungarian wine borne down French wines in Denmark
Date: 2009-02-05 04:11:00
Vylyan Winery from Villány is Winery of the Year, according to Danish Vinbladet magazine. This is the first time that a Hungarian winemaker has been selected No. 1. at Vinbladet...
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