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Kifli’s range expands with Hungarian organic pork
Kifli.hu is introducing a new, private label product line. The HUSI!BIO brand, now available, offers customers organic pork from Hungarian sources. There are currently 14 different products to choose from,...
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Hungarian CEOs who are able to grow even in a crisis
“The Hungarian economy has been operating in a persistently near-crisis state in recent years: the post-Covid downturn, inflationary pressure and lack of investment have all contributed to the majority of...
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AdEthics influencer training launched in Hungary
The Self-Regulatory Advertising Board (ÖRT) was among the first to adapt the AdEthics influencer training program, developed in cooperation with the EU Influencer Legal Hub and EASA, in Hungary. The...
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The domestic pig sector is on solid footing
Despite the challenges of recent years, the domestic pig sector is on solid footing, and we intend to maintain animal welfare subsidies under the same conditions next year – announced...
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The downside of Matcha fever: the popular drink can also cause hair loss
In recent years, matcha has become a real trend: the Japanese green tea in powder form not only adds flavor to lattes, smoothies or desserts, but is also considered by...
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There are 50,000+ AI solutions worldwide, but barely 7.5% of domestic companies use them
Generative AI models for meeting summaries, AI-based image recognition for radiology reports, real-time data analysis for predictive maintenance – just a few examples of the countless corporate application areas. Artificial...
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Store visit at Rewe Ready in Germany
Rewe Ready, German Rewe Group’s autonomous smart store at Kamener Kreuz has now been running for over half a year – long enough to evaluate its real-world role in digital...
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This is how they see the car of the future in China and Germany
While Chinese drivers expect advanced technologies above all else from the vehicles of the future, safety is the most important thing for Germans, according to the latest international survey by...
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Hungary’s Artificial Intelligence Strategy (2025-2030) published
The government is doing everything it can to ensure that our country remains the winner of the technological transformation, which is why it has renewed Hungary’s Artificial Intelligence Strategy, which,...
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Brand Ambassador
Since April I have been working in my old-new favourite industry, far from FMCG but close to retail: on the DIY market. This article is available for reading in Trade...
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THE LATEST ISSUE OF TRADE MAGAZIN IS OUT!
The newest 2025/8–9 issue of Trade magazin has been published. Its expanded digital version is already available on our website a few days before the print edition arrives, 278 pages...
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What you should know about eggs – storage methods, nutritional value, freshness
Eggs are one of the most important ingredients in the daily diet, which can be used in many ways and has significant nutritional value. However, it is worth knowing what...
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A new weight loss drug may be on the horizon
In recent years, GLP-1-based drugs such as Ozempic and Wegovy, which were originally designed to treat type 2 diabetes but later turned out to be effective against obesity, have gained...
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When the AI is writing
I thought I would give AI a try and asked it to write the editorial for this issue. I admit that with our ever-growing to-do lists, dwindling time and frozen...
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Rewe Group strengthens convenience competence
Rewe Group is reaffirming its role as Germany’s leading innovator in the convenience retail segment. The retail giant has launched its first highway-based Rewe To Go and expanded its autonomous...
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