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Mere in Lithuania: Rapid growth and a hard discount niche left open by Lidl

As Lidl continues its evolution toward a more supermarket-like proposition, Mere is advancing with a very different hard discount logic. Rapid growth in Lithuania suggests that an ultra-lean, branded, and...

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(HU) A nap mondása

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(HU) A nap mondása

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THE LATEST ISSUE OF TRADE MAGAZIN HAS BEEN PUBLISHED!

This year, Trade Magazin celebrates its 20th anniversary, and we are pleased to announce that the first issue of this jubilee year (2026/2–3) has been released. The extended digital version...

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(HU) A nap mondása

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(HU) A nap mondása

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Together for sport and movement: CRIVIT and Stefanie Graf launch international collaboration under the motto “FIND YOUR MOVE”

 Stefanie Graf and CRIVIT: the perfect match. The former world-class athlete and the sports brand CRIVIT are laying the foundations for a new era for the brand in a large-scale...

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20 years…

Yes, this year we are celebrating our 20th anniversary: Trade magazin was launched in 2006, debuting at the Foodapest food industry exhibition with its first 100-page issue. Looking back on...

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(HU) A nap mondása

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Wage transparency 2026: companies are pressing for time, but there are still many open questions

Although several details of the EU wage transparency regulation are still being developed, companies cannot postpone their preparations any longer. Due to the diverse expectations and significant organizational involvement, companies...

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(HU) Török Dávid: Misszióm, hogy megváltoztassam az ingatlanosok imázsát

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(HU) A nap mondása

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From the shopfloor: How to create customer loyalty beyond price competition

Globus shows how customer loyalty can be built around operational strengths rather than price cuts. By turning its one-euro Fleischkäsebrötchen into a branded merchandise concept, the hypermarket translates shopfloor credibility...

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(HU) A nap mondása

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(HU) A nap mondása

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(HU) A nap mondása

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(HU) A nap mondása

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From the shopfloor: Volkswagen expands its grocery business

German car manufacturer Volkswagen takes a new approach to product innovation -and crosses more than category borders. Volkswagen is bringing ready-to-heat soups from its Wolfsburg factory canteen onto supermarket shelves....

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(HU) A nap mondása

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(HU) A nap mondása

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Another five billion forints allocated for the development of agricultural vocational training centers

Another five billion forints will be allocated for the development of agricultural vocational training centers, the Minister of Agriculture announced in Szeged on Tuesday. István Nagy emphasized at the handover...

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(HU) A nap mondása

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Hard clearance vs. Brand outlet: A closer look at Lidl’s international non food outlet formats

Non-food is becoming a strategic pillar in Lidl’s store concept. Outlet formats reveal how differently Lidl handles overstock and brand perception. Germany and Czechia illustrate two contrasting paths from clearance...

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(HU) Várkonyi Gábor: Lehallgatnak az okosautóink?

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(HU) A nap mondása

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Blue Planet – Ancient grains have more favorable physiological and environmental effects than industrially grown wheat

Ancient grains (such as spelt, emmer, einkorn) have more favorable physiological and environmental effects than traditional, industrially grown wheat, and they do not require the use of artificial fertilizers or...

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(HU) A nap mondása

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(HU) A nap mondása

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(HU) A nap mondása

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Urban discount: How Lidl discounters advance into inner Berlin

Lidl is advancing into the heart of Berlin. Struggling department stores are opening unexpected entry points for the discounter. What does it take for discount retail to work in inner-city...

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