Casino Group: new concept store in Paris

Casino Group opened a new concept store on the Champs-Elysées in Paris, called ‘Le4Casino’. Casino’s own brands, organic and vegan products are waiting for shoppers. Visitors to the store will be able to conduct their shopping without visiting a cash register and use services that enable them to use in-store interfaces to browse an extended range of products. The shop also features an augmented reality experience.