Business Days 2015

This year the conference is 4 day longs!

Don't forget to mark the days in your calendar'

Circus acts and showmen

Date: 2015. 29. September – 2. October

Helyszín: Tapolca, Hotel Pelion

VIP sector: carbonated soft drink and mineral water

Video summary of last year's conference

Magyar nyelvű, letölthető program és jelentkezési lap

English, downloadable program and application form

29 September, Tuesday – Illusionists

13.30–15.30 The secrets behind great magicians’ tricks – How to charm women and men?
The emotional and intellectual sides of consumer and shopper decisions.

Moderated by: Sándor Baja – managing director, Randstad;

Speakers and participants of the roundtable discussion: Katerina Edelshtein – managing director, Nielsen; Rita Csillag-Vella – client service director, GfK; Erik Vágyi – research director, TNS Hoffmann; Manfred Litschka – regional sales director, TCC

Members of the Chain Bridge Club participate in the discussion and the conference:

László Hovánszky (Metspa); Sándor Baja (Randstad); Tamás Csongovai (COOP); Endre Fazekas (Sió-Eckes); Zoltán Fekete (Branded Goods Association); György Földesi (Binzagr); András Gyenes (Magyar Telekom); Zoltán Házi (Budapest Wholesale Market); Zsuzsanna  Hermann (Trade magazin); Ferenc Kedves (Partner in Pet Food); Ákos Kozák PhD. (GfK); Dr András Köves (NT); Tibor Kujbus (Reál); Dr Géza Miklósvári (MAGYÜSZ); Tamás Plutzer (AquariusAqua/Buszesz); Zoltán Poór (GoodMills Group); József Rácz (Prémium Kert); Attila Sófalvi (Tchibo); György Sóskuti (Nestlé); Gábor Soltész (Ostoros-Novaj Wine); Gergő Soltész (FHB/Ostoros-Novaj Wine); Bernadett Strasser-Kátai (Real Nature); Judit Szalókyné Tóth (Nielsen); Tibor Székács (Aldi); József Tarsoly (Coca-Cola Austria); Zoltán Tóth (MindZ/Diginstore); Zsolt Vuleta (Borsodi); Bálint Zsinkó (Zwack); Jenő Andics; László Benedek; Péter Boros; Dr Gábor Csirszka; Dr Béla Fischer; István Justin; Szilvia Krizsó; Ferenc Kuti; Péter Magyar; István Matus; László Murányi; Kornél Saltzer; György Seregi; László Szilágyi; Dr Imre Tímár

15.30–16.00 Pretzel time

16.00–18.00 Watch my hands! – Our subconscious influences us, but how?
Breaking the routine of consumers by expanding the boundaries of marketing.

Moderated by: László Benedek – member of the Chain Bridge Club

Speakers and participants of the roundtable discussion: Dr Mária Törőcsik – university professor; Dr Vilmos Csányi – ethologist; other experts of the field

18.00–20.00 Warming up for the evening programme

20.00– Rabbits from the hat – Dinner and surprise acts

30 September, Wednesday – Acrobats

9.30–11.00 Ringmasters and circus directors – Macroeconomic section, Part 1
Economic and corporate competitiveness in Hungary and abroad

Moderated by: Szilvia Krizsó

Speakers and participants of the roundtable discussion: György Jaksity – president, Concorde; Ákos Kozák – managing director, GfK; Márton Nagy – managing director, MNB; Gergő Soltész – board member, FHB Bank

11.00–11.30 Pretzel time

11.30–13.00 Taming and being tamed – Macroeconomic section, Part 2
Lobbying strategies in the FMCG sector.

Moderated by: Szilvia Krizsó

Participants of the roundtable discussion: Zoltán Fekete – general secretary, Branded Goods Association; Tamás Éder – president, ÉFOSZ; other experts of the field

13.00–14.00 Meeting in the sandwich bar

14.00–16.00 Tightrope walk above the safety net – Retail trade section, Part 1
Current issues and changes in the market conditions of the retail sector.

Moderated by: Kornél Saltzer – founding member of the Chain Bridge Club

Speakers: Katerina Edelstein – managing director, Nielsen; Tibor Kujbus – general director, Reál; Zsolt Pálinkás – CEO, Tesco; Zsolt Tőtös – director of the retail division, MOL;

Participants of the roundtable discussion: Tamás Csongovai – commercial director, Coop; László Flórián – managing director, Rossmann; Gabriella Heiszler – managing director, Spar; Imre Horváth managing director; László Hovánszky – managing director, Metspa; Tibor Kujbus – general director, Reál; Zoltán Noszlopy – commercial director, CBA; Zsolt Pálinkás – CEO, Tesco; Zsolt Tőtös – director of the retail division, MOL; other experts of the field

16.00–16.30 Pretzel time

16.30–17.45 Jugglers in the ring and up in the air – Retail trade section, Part 2
New solutions for increased efficiency and better sales results.

Moderated by: Kornél Saltzer – founding member of the Chain Bridge Club

Speakers: Dávid Kétszeri – customer service director, GS1 and Elza Pálenik – quality assurance manager, Metro; a representative of GE Lighting

Participants of the roundtable discussion: Tamás Csongovai – commercial director, Coop; László Flórián – managing director, Rossmann; László Hovánszky – managing director, Metspa; Tibor Kujbus – general director, Reál; Zoltán Noszlopy – commercial director, CBA; Krisztina Várkonyi – deputy head of food product sourcing, Spar; a representative of Auchan; a representative of Tesco

17.45–18,00 Pretzel time

18.00–19.00 Trapeze artists with a new act – Retail trade section, Part 3
New actors in the e-commerce sector.

Moderated by: Kornél Saltzer – founding member of the Chain Bridge Club

Speakers and participants of the roundtable discussion: Péter Kurucz – managing director, BrandBank; Csaba Barabás-Heinz – managing director, brands.hu; Róbert Molnár – chief business and logistics officer, Hungarian Post;   István Róbert Kulcsár vezető tanácsadó, WebShop-Experts

19.00–20.30 Warming up for the evening programme

20.30–ShowtimeDinner – Garden party and surprise acts

1 October, Thursday – Strongmen

9.00–11.00 International stars and world-class acts – Branded Goods Association section
Strong brands and successful manufacturers in the once-again growing market.

Moderated by: Zoltán Fekete – general secretary, Branded Goods Association

Speakers and participants of the roundtable discussion: Dr Ágnes Fábián – managing director, Henkel; Jean Grunenwald – managing director, Nestlé; Joris Huijsmans – general manager, Heineken; László Niklós – managing director, Coca-Cola; Regina Kuzmina – managing director, Unilever (to be confirmed)

11.00–11.30 Pretzel time

11.30–13.00 Thirsty for success – VIP sector: carbonated soft drink and mineral water
A product path overview: market advantages and disadvantages.

Moderated by: Dr Géza Miklósvári – vice president, MAGYÜSZ and József Tarsoly, managing director – Coca-Cola Austria

Speakers and participants of the roundtable discussion: Attila Berényi – managing director, PepsiCo; György Galántai – sales director, Coca-Cola;  Levente Balogh – president and owner and Alessandro Pasquale – owner, Central European Mineral Water Holding; Tamás Plutzer owner, Aquarius-Aqua; Weinhardt Csaba commercial director, Buszesz,;other experts of the field

13.00–14.00 Meeting in the sandwich bar

14.00–15.30 In the spotlight, from head to toe – Non-food brands section
Brand strategies in the market of household chemicals and cosmetics.

Moderated by: Zoltán Fekete – general secretary, Branded Goods Association

Participants of the roundtable discussion: Szilvia Brodár – customer marketing leader, Unilever; Balázs Tóth – managing director, Target Sales Group; Zoltán Venter – managing director, SCA; other experts of the field

15.30–16.00 Pretzel time

16.00–17.00 Acknowledging spectators’ favourites – Communication section
Getting messages through the traditional way and in the virtual world.

Moderated by: László Szilágyi – memebers, Chain Bridge Club

Speakers: Attila Oláh – managing director, ESRI; Zoltán Tóth – CEO, DigInStore and Mihály Klemencz – regional sales manager, LG;  a  representative of Hungexpo

17.10–18.30 There is another one! – A Trade Marketing Club meeting
Social media is a new tool, a new solution and a new channel in trade marketing too.

Moderated by: Ágnes Csiby and Ildikó Kátai, the founders of TMC

Speaker and discussion partner: János Arany – managing director, TEN

18.30–20.30 Warming up for the evening programme

20.30– Encore – Gala dinner, Lifetime Achievement Award ceremony, SuperStore award ceremony, surprise acts. Live music by the Vegas Show Band

2 October, Friday – Guest showmen

9.00–10.30 Taking down the tent – Checking out of the hotel rooms

10.30–12.30 Bowler Hat and Red Nose – One for the road for company executives
Show before the premiere with a surprise guest.

13.30-15.00 Meeting in the sandwich bar

We reserve the right to change the programme.

Social security contributions payable on meals aren’t included in the price.

We offer special prices to those who wish to stay shorter.

Those who pay before 30 June get 15 percent off the participation fee!

The biggest conference of the Hungarian FMCG market, with nearly 100 speakers and 500 decision-makers present – in Hungarian and English language.

Application Form:

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