Brandbank has integrated into Nielsen
Brandbank has fully integrated into Nielsen, thanks to which partners can use the services of the two companies in an integrated fashion – informed Richárd Járai, national account manager of Brandbank. Brandbank’s know-how, experts and photo studio continue to operate under the auspices of Nielsen. Mr Járai told that Brandbank’s product library contains the data and photos of 50,000 products from 800 suppliers – the latest to join the system are DM and Praktiker. Nearly 50 retailers use the product library in Hungary.
Richárd Járai
national account manager
Brandbank
Eszter Benedek
managing director
HUNGARIAN PRODUCT Nonprofit Kft.
From 2017 users of the Hungarian Product trademark can be featured in the promotional leaflets of retail chains with photos logoed in a standardised fashion. This has been made possible by the cooperation of HUNGARIAN PRODUCT Nonprofit Kft. and Brandbank. Eszter Benedek, managing director of HUNGARIAN PRODUCT expressed her view that the uniform visual appearance of products bearing the trademark has been an important step forward. This cooperation is key for Brandbank as well, because by providing the product photos with the logo they take burden off retailers’ backs: they don’t have to do this work anymore when editing their flyers or leaflets. (X)
Related news
You can win with domestic products at Rossmann
Rossmann and Magyar Termék Nonprofit Kft. are launching a joint…
Read more >MAGYAR TERMÉK Nonprofit Kft. signed a cooperation agreement with the Office of Education
MAGYAR TERMÉK Nonprofit Kft. signed a cooperation agreement with the…
Read more >Promotion of the Year awards presented at a trade conference
This year the “Promotion of the Year 2024” awards ceremony…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >