Brandbank has integrated into Nielsen

Brandbank has fully integrated into Nielsen, thanks to which partners can use the services of the two companies in an integrated fashion – informed Richárd Járai, national account manager of Brandbank. Brandbank’s know-how, experts and photo studio continue to operate under the auspices of Nielsen. Mr Járai told that Brandbank’s product library contains the data and photos of 50,000 products from 800 suppliers – the latest to join the system are DM and Praktiker. Nearly 50 retailers use the product library in Hungary.

Richárd Járai
national account manager
Brandbank

Eszter Benedek
managing director
HUNGARIAN PRODUCT Nonprofit Kft.

From 2017 users of the Hungarian Product trademark can be featured in the promotional leaflets of retail chains with photos logoed in a standardised fashion. This has been made possible by the cooperation of HUNGARIAN PRODUCT Nonprofit Kft. and Brandbank. Eszter Benedek, managing director of HUNGARIAN PRODUCT expressed her view that the uniform visual appearance of products bearing the trademark has been an important step forward. This cooperation is key for Brandbank as well, because by providing the product photos with the logo they take burden off retailers’ backs: they don’t have to do this work anymore when editing their flyers or leaflets. (X)