Mastercard and McLaren Formula 1 Team turn Budapest into a pit lane

The open qualifiers for the championship will take place between July 19 and 25 at the Akvárium Klub, where competitors can compete in two separate categories: hobby (casual) players and professional simulator players. The top 50 players in both leagues will advance to the semi-finals on July 27. From there, 3-3 competitors per category will advance to the finals, where they will compete for official McLaren F1 gifts and exclusive experiences. To participate in the game, registration is required on the website https://szimulatorkihivas.hu/ or on site.

The Akvárium Klub will be completely transformed for this occasion: an official McLaren F1 car replica (showcar), reflex and reaction games – such as the Batak reflex wall used by professional pilots or the wheel change challenge – await those interested. Visitors can not only be spectators, but also active participants in the experience.

Popular influencers will also join the event, who will support the program in various roles: they will help the competitors as hosts or expert guests, and they will also provide insight behind the scenes on their own channels. The campaign will involve: Nessaj, Unfield, Dani Nagy, Zoltán Szujó, István Vályi, Tamás Szeleczky and Árpád Turóczi.

“At Mastercard, we believe that technology is only truly valuable when it creates an experience. Our campaign with the McLaren Formula 1 Team does exactly that: we bring a world closer to people that until now could only be followed from a distance. Now there is an opportunity for fans to connect with the racing experience as real actors – this is what makes this collaboration truly special,”

said Gergely Dolezsai, Mastercard’s Head of Marketing in Hungary.

In connection with the campaign, Mastercard is also launching a large-scale outdoor advertising campaign in Budapest and on the main routes leading to the Hungaroring, thus visually preparing the city for the race weekend.