Metro Expands Franchise Solutions For Retail Customers
German wholesale giant Metro AG is expanding its franchise solutions to offer more added value for its retail customers. The move aims to elevate the operational quality and efficiency of these outlets.
The wholesaler is looking at a franchise-optimised assortment, as well as pricing that leverages its own-brand range, Fine Life, to help secure the profitability and competitiveness of the franchisees.
Metro is also rolling out a modern retail shop format with professionally designed layout, which is being adopted by an increasing number of shops, both among existing franchise partners and new members.
It also aims to add a ‘convenience’ feature, offering ‘ready food’, or branded coffee corner, to cater to its end customer’s needs.
In a recent podcast about Metro‘s franchise strategy, Daniel Quest, senior vice-president of METRO AG responsible for franchise, said, “The key is to provide our customers with the right services and right solutions so that they see the value for being part of our franchisee. And we are gaining value through this loyalty.”
Metro has also set up a ‘Convenience Academy’ situated in Warsaw, Poland, in a bid to enhance knowledge and share expertise among its own franchise-focused customer managers.
These managers visit individual franchisees regularly to provide tailored consulting on site.
Related news
Wholesale trade trends after 2024: tech, AI, sustainability…
Wholesale is undergoing a huge transformation, driven by changing consumer…
Read more >Adaptation and renewal
Recent challenges have forced the domestic wholesale sector to keep…
Read more >Dynamic expansion in the SPAR franchise network: 19 new stores in Hungary
In the first half of 2024, the SPAR franchise network…
Read more >Related news
These Hungarians have 8.5 million in pension savings
According to recent news, pension fund members have an average…
Read more >We put aside twice as much per month as we did five years ago
More and more people have savings, and the average amount…
Read more >On the way to “economic neutrality”: wage catch-up
It seems that the Government has decided to carry out…
Read more >