Metro Expands Franchise Solutions For Retail Customers
German wholesale giant Metro AG is expanding its franchise solutions to offer more added value for its retail customers. The move aims to elevate the operational quality and efficiency of these outlets.
The wholesaler is looking at a franchise-optimised assortment, as well as pricing that leverages its own-brand range, Fine Life, to help secure the profitability and competitiveness of the franchisees.
Metro is also rolling out a modern retail shop format with professionally designed layout, which is being adopted by an increasing number of shops, both among existing franchise partners and new members.
It also aims to add a ‘convenience’ feature, offering ‘ready food’, or branded coffee corner, to cater to its end customer’s needs.
In a recent podcast about Metro‘s franchise strategy, Daniel Quest, senior vice-president of METRO AG responsible for franchise, said, “The key is to provide our customers with the right services and right solutions so that they see the value for being part of our franchisee. And we are gaining value through this loyalty.”
Metro has also set up a ‘Convenience Academy’ situated in Warsaw, Poland, in a bid to enhance knowledge and share expertise among its own franchise-focused customer managers.
These managers visit individual franchisees regularly to provide tailored consulting on site.
Related news
Strategic development, sustainability and community presence by Reál
In 2024 the Reál Group continued the structural transformation that…
Read more >Store visit at American retail giant Costco Wholesale in Sweden
In a retail landscape where large-area formats are steadily losing…
Read more >Co-op Wholesale to double its private label range
Co-op Wholesale is investing GBP 800,000 in the UK to…
Read more >Related news
GKI Analysis: The GKI business climate index remained unchanged in June, but companies’ inflation expectations decreased further
According to a survey by GKI Economic Research Ltd. –…
Read more >An unusual competition could create the shopping experience of the future
Registration is now open for Hungary’s first shopping mall hackathon.…
Read more >Croatian real estate fever subsides: investors are looking for new targets
The Croatian coast has been unwaveringly popular among Czech holiday…
Read more >