Metro Expands Franchise Solutions For Retail Customers
German wholesale giant Metro AG is expanding its franchise solutions to offer more added value for its retail customers. The move aims to elevate the operational quality and efficiency of these outlets.
The wholesaler is looking at a franchise-optimised assortment, as well as pricing that leverages its own-brand range, Fine Life, to help secure the profitability and competitiveness of the franchisees.
Metro is also rolling out a modern retail shop format with professionally designed layout, which is being adopted by an increasing number of shops, both among existing franchise partners and new members.
It also aims to add a ‘convenience’ feature, offering ‘ready food’, or branded coffee corner, to cater to its end customer’s needs.
In a recent podcast about Metro‘s franchise strategy, Daniel Quest, senior vice-president of METRO AG responsible for franchise, said, “The key is to provide our customers with the right services and right solutions so that they see the value for being part of our franchisee. And we are gaining value through this loyalty.”
Metro has also set up a ‘Convenience Academy’ situated in Warsaw, Poland, in a bid to enhance knowledge and share expertise among its own franchise-focused customer managers.
These managers visit individual franchisees regularly to provide tailored consulting on site.
Related news
Dynamic expansion in the SPAR franchise network: 19 new stores in Hungary
In the first half of 2024, the SPAR franchise network…
Read more >The owner of the first Hungarian McDonald’s would turn this business into an international franchise
A community garden model started as a family business will…
Read more >Reál is becoming more unified and coordinated
In 2023 Reál Hungária continued the structural transformation it had…
Read more >Related news
Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >