Temu pulled the handbrake because of a scandalous action
Responding to user concerns, Temu changed the terms of one of its promotional campaigns that originally asked for overly broad personal information. In the campaign launched in Great Britain, the company promised a bonus of up to 50 pounds (approx. HUF 23,000), but sensitive data was requested from the participants. The company later acknowledged the problem and amended the terms.
As part of the promotion, new users could invite friends to win store credits. Although the offer has received a lot of attention on social media, concerns have been raised about privacy terms. The Office of the Information Commissioner investigated the situation, and according to experts, the original announcement was problematic, asking for excessively broad consent to the use of personal data.
According to Temu, they would now only use the username and profile picture for certain promotional activities. The company emphasizes the importance of its customers’ trust and denies claims of selling data or deepfake ads. The Information Commissioner’s Office has warned companies to clearly communicate the purposes and methods of data collection so that people can make an informed decision before sharing their data.
Related news
POS trends 2025: immersive, hyper-personalised and secure
According to research by AtData, sustainability and ethical operation have…
Read more >Digital security is not a luxury, but a basic necessity
Today is World Data Protection Day, an annual event that…
Read more >They want it to be premium, but also sustainable – expectations of the youngest generation
GlobalData’s latest report, “Demographics in Retail and Apparel” – which…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >