Temu pulled the handbrake because of a scandalous action

By: Trademagazin Date: 2024. 04. 02. 10:57

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Responding to user concerns, Temu changed the terms of one of its promotional campaigns that originally asked for overly broad personal information. In the campaign launched in Great Britain, the company promised a bonus of up to 50 pounds (approx. HUF 23,000), but sensitive data was requested from the participants. The company later acknowledged the problem and amended the terms.

As part of the promotion, new users could invite friends to win store credits. Although the offer has received a lot of attention on social media, concerns have been raised about privacy terms. The Office of the Information Commissioner investigated the situation, and according to experts, the original announcement was problematic, asking for excessively broad consent to the use of personal data.

According to Temu, they would now only use the username and profile picture for certain promotional activities. The company emphasizes the importance of its customers’ trust and denies claims of selling data or deepfake ads. The Information Commissioner’s Office has warned companies to clearly communicate the purposes and methods of data collection so that people can make an informed decision before sharing their data.