Bols- summer time – holiday- vodka flavored with bison grass

Since July Bols Hungary sales a new product, called vodka Zubrowka. It is promoted with BTL campaign.

The polish vodka, Zubrowka is
flavored with bison grass, on this fact is the BTL campaign build. The
promotion place are discos, where the hostess give grass for guests and who can
hiss with it, can win a glas of Zubrowka.
The campaign moves from July
to December, the Bols organises 100 promotion fest.
Zubrowka has sales promotion
for HORECA sector too.