Carlsberg Trials Bio-Based Recyclable Bottles

Danish brewer Carlsberg Group has commenced the trial of its new Fibre Bottle, making the bio-based and fully recyclable beer bottle available to consumers for the first time in what it described as its ‘largest pilot to date’.

In line with the group’s focus on sustainable practices, the bottle offers beer brewed with organic and regenerative barley.

The pilot, which is vital to accelerating Carlsberg’s ambition of making the beer bottle a commercial reality, will see 8,000 fibre bottles being sampled across eight markets, including Denmark, Sweden, Norway, Finland, United Kingdom, Poland, Germany, and France.

ESM

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