Pernod Ricard buys stake in African online retailer

By: Tisza Andrea Date: 2019. 01. 31. 10:31

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French company Pernod Ricard has announced that they acquired a strategic share in Africa’s leading online retailer, Jumia. The two companies wish to develop an innovative distribution strategy in the region. Pernod Ricard is present in 13 African countries.