Trademagazin > News and articles > Company and Personal News > Pernod Ricard buys stake in African online retailer
Pernod Ricard buys stake in African online retailer
French company Pernod Ricard has announced that they acquired a strategic share in Africa’s leading online retailer, Jumia. The two companies wish to develop an innovative distribution strategy in the region. Pernod Ricard is present in 13 African countries.
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