Lipton enters kombucha market with flavoured trio
Iced tea brand Lipton has added a three-strong range of flavoured kombuchas.
Cans in Strawberry Mint, Raspberry and Mango Passionfruit have rolled out in Morrisons, Sainsbury’s, WHSmith and on Amazon (rsp: £4.99/4x250ml).
The market for kombucha grew 39% in 2024 and was now worth £33m, said Lipton, citing NIQ data.
As the UK’s leading iced tea brand, Lipton was well positioned to “bring kombucha to the mainstream”, it said.
Lipton’s kombucha debut was “poised to shake up the market and tap into its immense potential”, the brand added.
“We know how popular the kombucha trend is and believe Lipton has created a product that can introduce even more people to the category and its benefits,” said Ben Parker, VP for off-trade sales at Lipton supplier Carlsberg Britvic. “As a brand, we are in a good position to grow an exciting category and we’re really looking forward to shoppers being able to try the flavours and for retailers to reap the current untapped rewards of stocking it.”
The launch will be supported by a campaign across out-of-home advertising, PR, social media, in-store Marketing and sampling.
The ‘Kombucha-cha-cha’ push would demonstrate “how Lipton Kombucha makes you feel alive with tea that’s bursting with life, delivered with great taste and flavour”, said Lipton.
Related news
Sainsbury’s To Launch Unified Retail Media Platform, Nectar360 Pollen
UK retailer Sainsbury’s has announced plans to launch Nectar360 Pollen,…
Read more >Amazon to invest $54 billion in Britain over next three years
Amazon has deepened its commitment to Britain, with the e-commerce…
Read more >Heinz unveils zero-sugar and salt ketchup
Heinz has unveiled its latest product, ‘Heinz Tomato Ketchup Zero’,…
Read more >Related news
Now you can get the ingredients for Hungarian lecsó up to 20% cheaper at PENNY
The unmissable favorite of the summer season is fresh, homemade…
Read more >What can cause the price of a wine to increase tenfold?
There are fewer of them worldwide than the number of…
Read more >Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >