Wine is not a basic need – the Italians admitted

By: Trademagazin Date: 2022. 11. 04. 12:35

Even the Italians admit that wine is not a basic need, so the wine sector will have to face further difficulties in the coming period.

People tend not to spend much on wine

“The purchasing power of families is decreasing, which can be an increasing problem, since wine is not a basic need. Strengthening food security and achieving green goals depends on rising costs for businesses”

– quoted by VG The words of Luca Rigotti, head of the wine working group of COPA-COGECA, the strongest interest protection group of European farmers based on Italian pages.

“The Russo-Ukrainian war and the accompanying energy crisis and inflation are seriously affecting all production sectors, including winemaking. In addition to processing costs, the price of various necessary materials such as glass, paper, labels and corks has also been released, and in many cases it is not easy to get them either”

– he emphasized.