The latest campaign for Újház was carried out by Republic

By: Trademagazin Date: 2023. 12. 08. 08:35

From the end of October to the middle of December, we were able to see the online, TV non-spot and outdoor appearances of the campaign called “Az Újház tudja” (The New House Knows). The Republic Group was responsible for both the creation and implementation of the concept.

During the design, the creative team had two goals in mind; on the one hand, to strengthen the image, and on the other hand, to emphasize the main values of the brand, i.e. expertise and helpful partnership. To achieve these, they built an emotional narrative that leaves room for the presentation of rational USPs as well.

When creating the concept, Republic specialists started from the basic idea that Újház is not just a store where building materials are available, but a place where ideas are seen as opportunities. It is a reassuring feeling when a customer does not feel lost when entering a store and dares to inquire. If you know that there is no wrong question, and you will definitely not run into a wrong choice, because you will be surrounded by experts who will smooth your way. Whether it is construction or renovation, Újház provides assistance for all projects.