Customer experience is one of the most important competitive advantages according to a survey

Customer experience (CX) is now one of the most important competitive advantages for companies, but a significant number of Hungarian companies are still at a disadvantage in this area, the Hungarian Marketing Association told MTI.

Based on a Hungarian survey of companies with more than 250 employees, customer experience is part of the business strategy of almost half of the companies. Its lack is felt especially in the online market, where businesses are less able to compete with more prepared competitors. The difference is also evident in a regional comparison, where the disadvantage of Hungarian companies is getting bigger – they added. (MTI)