In online sales, the growing market already depends on the frequency of purchases

Increasing internet shopping frequency is a bigger factor in market expansion than attracting new customers, and in the short term there is no expectation of new massive purchasing power layers in the sector – the joint research of the GKI Digital and Árukereső.hu reveals.

According to the information sent to MTI on Thursday, the aggregate online retail sales were almost 20 percent, or 25 billion forints higher in the first half of this year, compared to the same period of last year, with nearly 14 million orders reaching 154 billion forints in turnover. (MTI)