Cola-Cola HBC is expanding its coffee portfolio with the Caffè Vergnano brand

By: Trademagazin Date: 2022. 01. 17. 10:26

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As of 1 January 2022, the Coca-Cola HBC Group was among the first to start selling Caffè Vergnano premium Italian coffee products exclusively in Hungary. This opens a new and exciting chapter in the history of the brand, which has been present in domestic stores and cafes for years, after Coca-Cola HBC acquired a 30% stake in brand owner Casa del Caffè Vergnano in October 2021.