On Innovation Day we presented the Inno d’Or – Innovation of the Year 2025 awards

This article is available for reading in Trade magazin 2025/6-7.

Awards, special prizes and Best of the Best

The title and motto of this year’s Innovation Day conference were confirmed by those in attendance: “A successful future lies in the innovations of the present!”

More than 100 guests attended this year’s Innovation Day

There were exciting presentations and discussions that highlighted domestic and international innovation trends. Finally the Inno d’Or – Innovation of the Year 2025 awards ceremony crowned the day. This competition rewards value-creating innovations that offer solutions to actual consumer needs.

Best of the Best top three awards went this year again to Living Food, FineSzes Food and Bunge

Seven categories and 27 winners

This year the competition received 40 entries in 7 categories.

Of the 40 applications submitted, 27 were selected as winners

Each work that received a score of at least 70% from the jury in the online and sensory judging – based on innovation content, trendiness, market advantages, interim results and market opportunities – won the Inno d’Or – Innovation of the Year award, a certificate and the right to use the logo. A total of 27 entries were selected as winners, which were put on the market between 1 January and 31 December 2024.

At the awards ceremony, also the jury members were presented

For the first time the winning products and services were presented on-site.

In 2025, winning applications were presented at the conference

This year, we offered all our guests an impressive programme and an exciting awards ceremony. To be continued next year! More information on www.evinnovacioja.hu

We would like to thank the 32-member jury of experts and the event’s exclusive sponsor, MARS Magyarország!

The proud winners of this year’s Inno d’Or – Innovation of the Year

Winners of the Inno d’Or – Innovation of the Year 2025 award

Food category

Cerbona Max product range – Cerbona Élelmiszergyártó Zrt.

The new Müzli Max product range brings a whole new dimension to the world of muesli bars, enhancing the consumer experience with a special layered structure featuring four different textures. With its premium quality and innovative flavours, Müzli Max targets those seeking a special experience, who aren’t willing to compromise on taste and texture. 

Eisberg Colour Bowls product range – Eisberg Hungary Kft.

ElA range of pre-packaged, complete meals that are high in protein and fibre and contain essential vitamins and minerals. These convenient ready-to-eat meals offer a quick, healthy and nutritious solution for health-conscious consumers with busy lifestyles.

Tormaricum – the Hungarian horseradish product range – Tormaricum Kft.

Tormaricum combines traditional Hungarian flavours with modern sustainable solutions – the company’s vegetable-based, distinctive horseradish creams set a new direction in conscious consumption. The use of local ingredients, environmentally conscious packaging and smaller packaging sizes contribute to reducing environmental impact and food waste.

ZAMAT fermented chutneys and sauces – FineSzeS Food Kft.

Lacto-fermented chutneys and sauces are fermented with lactic acid bacteria and are completely free from sugar and additives. They support nutrient absorption, reduce carbohydrate intake and offer mouth-watering, functional alternatives for health-conscious consumers.

Miss Fitt csprouted foods – Bíró-Kovács Kft.

The future of nutrition lies in the sprouted seeds of legumes, which offer new and innovative possibilities thanks to their high protein content and slowly absorbed carbohydrates. The products aren’t only ideal for vegans, but are also allergen-free, making them safe for a wide range of consumers while ensuring sustainability and high nutritional value.

VEGART gluten-free desserts – Szega Camembert Kft.

These ready-to-eat cup desserts are gluten-free and 100% plant-based, while retaining all their delicious flavour. The products aren’t only vegan, but also perfect for those living with food allergies or intolerances and their packaging is recyclable.

Free selection Smart panini mix product range – Edilia Food Kft.

An innovative, allergen-, gluten- and dairy-free bakery product that can be prepared quickly, in just a few minutes, yet has excellent nutritional value. These Hungarian sorghum and rice-based products can easily be incorporated into diets such as gluten-free, weight-loss or fitness lifestyles. 

Szafi Life Protein Pizza mix – Szafi Products Kft.

An allergen-free, plant-based and protein-rich meal solution that is ideal for athletes, vegans and diabetics. Quick to prepare, low on the glycaemic index and having an outstanding nutritional profile, it is a healthy and practical choice at the same time. 

Nobilis Kids apple zigzag product range – Nobilis Zrt.

These gluten-free, vegan apple zigzags are made from sustainably sourced apples with no additives. Perfect for children as snacks or healthy treats on the go – and thanks to sustainable farming, they are good for the planet too.

Konfrit Ready-made fried Hungarian style premium chicken breast – Konfrit Kft.

Konfrit offers meat and sauces cooked using revolutionary technology, which are neither sous-vide nor frozen and can be stored in a refrigerated environment for up to 50 days. With their innovative solutions, they aim to respond to challenges in the catering industry, such as labour shortages and consistent quality expectations, thereby simplifying daily operations.

Living Foods Active Shakes – Living Food International Kft.

LivingFoods Active Shake supports digestion and strengthens the immune system with sprouted and fermented ingredients. Its gluten-, milk- and artificial additive-free, nutrient-rich shakes can be prepared in seconds, making them the perfect choice for health-conscious consumers.

Professional free-from food category

Beleaf™ PlantBetter plant-based butter alternative – Bunge Zrt.

This revolutionary, completely plant-based butter alternative offers the taste and functionality of traditional butter without compromise, even in industrial applications. Combining sustainability, ease of processing and cost-effectiveness, this innovation gives bakeries and confectioners a modern solution for the conscious gastronomy of the future.

Services category

Tippmix Radar – Szerencsejáték Zrt.

A Tippmix Radar 2024-ben, az EB-vel egy időben indult el, mint a Szerencsejáték Zrt. egyik legnagyobb digitális fejlesztése, amely új szintre emelte a sportfogadás élményét. Az applikáció gyors, kényelmes, és a digitális Játékoskártyától kezdve az élő eredménykövetésig számos funkcióval támogatja az omnicsatornás jelenlétet és a fiatalabb célcsoport megszólítását.

Dreher Online portal – Dreher Sörgyárak Zrt.

Dreher Online is the first B2B portal of Dreher Breweries, responding to digital trends by offering modern, seamless communication to its business partners. It not only serves ordering purposes, but also supports the efficient operation of Dreher partners with a range of useful features, including reports, marketing materials and a menu creator.

Optimus programme – Szerencsejáték Zrt.

Tippmix Radar was launched in 2024, at the time of the UEFA Euro 2024 European football championship, as one of Szerencsejáték Zrt.’s biggest digital developments, taking the sports betting experience to a new level. The app is fast, convenient and supports omnichannel presence and the younger target group with a wide range of features, from digital player cards to live results tracking.

Drink category

Unicum Trezor XO – Zwack Unicum Nyrt.

Trezor XO is the result of Zwack Unicum’s longest production process, aged for ten years in oak and French wine distillate barrels, and is a new addition to the luxury herbal liqueur market. The XO-labelled drink offers a unique flavour profile with notes of vanilla, tropical spices, oak and chocolate. It is available in a limited quantity of only 3,200 bottles, which sold out within 30 minutes of appearing in the webshop. 

HELL Sparkler – HELL ENERGY Magyarország Kft.

HELL Sparkler Festive Edition is a special innovation on the Hungarian market, as there is currently no other energy drink specifically designed for the festive season with a grape flavour reminiscent of sparkling wine and elegant green and gold packaging. This innovative product offers an alcohol-free alternative for celebrations, combining the boost of energy drinks with the elegance of sparkling wine.

Professional packaging category

Metro Chef Mashed potato flakes in airtight resealable packaging – METRO Kereskedelmi Kft.

The innovation of Metro Chef’s mashed Potato flakes packaging lies in its convenient, airtight plastic bucket with a lid and handle, which preserves the freshness of the product and ensures optimal storage. The new packaging not only makes storage easier, but also offers a simpler solution for transport, while guaranteeing quality and ease of use.

Household item category

Vileda Pet Pro microfibre towel – Freudenberg Háztartási Cikkek Bt.

The Vileda Pet Pro microfibre towel is designed specifically for pet owners: it dries faster and cleans more effectively than traditional towels. Its super-absorbent material dries in 4 hours and can be washed more than 400 times, so it is always at hand when your four-legged friend needs freshening up. 

Cosmetics category

NATICS EXPERT YEUX eye care and NO AGE serum – NATICS Laboratoires Kft.

NATICS’ premium anti-ageing innovations – a lifting serum and a targeted eye cream – combine the most effective Botox-like peptides and hyaluronic acid to reduce wrinkles without a needle. The products are easy to use at home and are now available nationwide in dm stores and the NATICS webshop.

Mystic Nails Sensitive product range – Mystic Nails Hungary Kft.

Mystic Nails Sensitive is the first domestically developed, internationally recognised hypoallergenic artificial nail base coat range. It offers a revolutionary solution for reducing allergic reactions, making artificial nail application safer for both professionals and customers.

Dr.Kelen Circulation optimising emulgel – HighCosm Bt.

Circulation optimising emulgel is an innovative product developed by pharmacists to improve peripheral circulation and stimulate blood flow. The special emulgel formula with natural active ingredients such as ginger, eucalyptus and menthol supports leg health, relieves fatigue and reduces swelling.

Free-from cosmetics category

Herbiovit Natural cosmetics “Vidd magaddal” product range – Herbiovit Kft.

Herbiovit’s new tube product range offers product safety, naturalness, vegan formulas and a modern consumer experience all in one. The products aren’t only natural and skin-friendly, but also contribute to environmental protection with their sustainable packaging, making them a premium yet responsible choice for conscious consumers.

Wooden Spoon Bio sunscreen and body lotion with mango – NKN-ÖKOtrade Kft.

This 100% natural, ECOCERT-certified day cream with mango butter not only smells delicious and is water-resistant, but also protects marine life. Thanks to zinc oxide, which leaves no white residue, and 24.7% organic ingredients, it is the perfect choice for conscious skin protection. 

Personal hygiene category

MoliCare® lady és MoliCare® MEN washable absorbent underwear with replaceable pads – HARTMANN-RICO Hungária Kft.

Washable absorbent underwear that offers a unique, innovative solution for light urine leakage and menstruation for both men and women. With replaceable pads, these products provide reliable protection in an environmentally friendly way, while being comfortable and discreet for everyday wear.