Food category, gold medal: Unilever
Magyarország Kft – Delikát8 “Cook 8 playgrounds!”
In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used for cooking, and because cooking is connected to families, Unilever decided to launch a campaign for improving Hungarian playgrounds in 2006. Consumers had to send in the barcode of 1,000-gram Delikát8 packages, indicating the name of the playground they wanted to refurbish. Altogether 84,500 applications were sent in and 7+1 playgrounds were modernised in 2007, and 8+1 in 2008. The programme continues in 2009.
Related news
Related news
A Little Help with Business Planning
The CEONET Club and the Egyensúly Institute are inviting business…
Read more >NFFT and BCSDH hosted a European delegation
What European-level collaborations can help European and domestic companies to…
Read more >The Night of Modern Factories event series is becoming more and more successful
The national online and live event series The Night of…
Read more >