Ahold Delhaize Joins European Purchasing Alliance Eurelec
Ahold Delhaize has signed an agreement to join Eurelec, the European retail alliance joint venture established in 2016 by German and French retailers REWE Group and E.Leclerc.
Joint sourcing is expected to commence in 2025, following approval from the competition authorities.
The partnership will contribute to the effective realisation of an open single European market for the negotiation and trading of goods from large international FMCG manufacturers and ensure fair purchase prices, for the benefit of the consumers of the three retailers in Europe.
Eurelec acts as a single sourcing platform, reducing the complexity and cost of sourcing for large international manufacturers.
It engages in open and fair negotiations on the difference of price requested by FMCG manufacturers across the European Union.
According to Eurelec, Ahold Delhaize joining the alliance confirms its relevance and effectiveness as a European joint purchasing platform.
Wouter Kolk, CEO of Ahold Delhaize Europe and Indonesia, said, “We experienced price differences between European countries that cannot be objectively explained, other than that some manufacturers sell the exact same product at different prices in EU countries.
“We owe it to our consumers to keep food affordable in these challenging times and grant them access to a true European single market. Ahold Delhaize is looking forward to joining Eurelec, as a leading European retail alliance promoting open and fair price negotiation of the largest FMCG brands across Europe, which ultimately benefit our customers.”
Related news
REWE Earmarks €3bn To Expand Penny In Romania
German retail group REWE has announced a €3 billion, ten-year…
Read more >Aldi Nord centralises sourcing to raise profitability
In order to make even more use of economies of…
Read more >Half full is the glass of the past 15 months
One of the most popular online events of the Trade…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >The Hungarian Food Bank Association is organizing a record-sized food collection on Friday and Saturday
At the Friday and Saturday fundraiser organized by the Hungarian…
Read more >Pick Szeged Zrt.’s profit decreased, but its sales revenue increased last year
Pick Szeged Zrt.’s after-tax profit in 2024 was 6.7 billion…
Read more >