P & G’s latest “Thank you, mom” campaign was inspired by strong mothers

With a hundred days until the Rio 2016 Olympic Games, Procter & Gamble, manufacturer of Tide, Pampers and Bounty, debuted the newest installment of its award-winning “Thank You, Mom” campaign by releasing the new video, “Strong.”

The new film, “Strong”, follows the Olympic Games journeys of four mothers and their children, showing the moments when a mother’s strength makes all the difference, and building to the moment when each child summons their own courage on the world’s biggest sporting stage – the Olympic Games. The critically acclaimed films from P&G’s previous Olympic Games campaigns, “Pick Them Back Up”, “Kids” and “Best Job”, are among the most-viewed Olympic Games videos of all time.