Enjoying life with MARTINI sparkling wines

MARTINI’s motto is ‘gioia di vivere’ – enjoying life – in Hungary too. MARTINI’s history started on 1 July 1863 and by now the company has become the world’s fourth strongest alcoholic drink brand.

Ever since the beginning MARTINI was keen on innovating and thriving for perfection. There are several types of alcoholic drinks under the MARTINI brand. MARTINI entered the Hungarian market more than 20 years ago and today consumers can find 11 different products on store shelves: the majority of them are sparkling wines, but MARTINI Rosso, Bianco, Rosato and Extra Dry and MARTINI Royale Bianco and Rosato are available too. Those who like sparkling wines can choose from sweet and fruity Asti MARTINI, fresh and dry MARTINI Brut, charming Prosecco and sweet and aromatic Rose products. The brand’s main target group are those consumers who are receptive to new things and are keen on quality. Thanks to the growing popularity of MARTINI Royale cocktail, the main ingredient of which is prosecco, the Horeca channel is more and more in important in the distribution of MARTINI products. The company is preparing for the end-of-year season with limited edition 0.75-litre Asti MARTINI: the products hits the shops before Christmas in a white bottle version, with a special marker to write or draw on the bottle – anything you put on it will illuminate in the dark! (X)