Naturland offers the same quality with food products as with pharmaceuticals

Naturland Magyarország Kft. has created an R+D directorate and the company also teaches innovation management to those workers who do research and development work, so it isn’t surprising at all that the firm keeps coming out with new products.

Zoltán Czirbus
director of strategic
operations
Naturland

The 30-year-old, Hungarian-owned company launched several new dietary supplements and a herbal tea in 2018. Naturland Magyarország Kft. employs 200 people and manufactures products in Budapest and Pásztó. They make 380 different products – pharmaceuticals, medicinal products, teas, dietary supplements, cosmetics and essential oils.

Director of strategic operations Zoltán Czirbus told: their food and cosmetics products offer the same quality and safety as their pharmaceuticals. In 2018 sales were up 8 percent from the HUF 3.9 billion in 2017. Naturaland joined the Hungarian Product trademark system in 2017 and today already 32 of their products bear the trademark. //