Covirán Makes Products Healthier To Help Fight Obesity

By: Trademagazin editor Date: 2024. 03. 19. 09:45

Spanish cooperative Covirán has completed the reformulation of 176 private-label products, as part of the retailer’s goal to offer healthier options and fight obesity.

Foto: Fermín Rodríguez

The launch of the new products aligns with the Spanish Ministry of Health’s Nutrition, Physical Activity, and Obesity Prevention Strategy (NAOS).

Key changes include the reduction of sugar, salt, and saturated fat by 10% across various product categories, including sugary drinks, pastries, dairy products, sauces, breads, fruit juices, meats, snacks and cookies.

The president of Covirán, José Antonio Benito Díaz, highlighted the cooperative’s dedication to promoting healthy eating habits and tackling the growing concern over obesity.

Benito Díaz also emphasised creating more awareness, especially for children, on healthy choices and the importance of physical activity.

The Covirán Foundation actively promotes healthy lifestyles through campaigns, workshops, and supporting youth sports.

Additionally, Covirán adheres to the Food Advertising Self-Regulation Code (PAOS) to combat childhood obesity – an increasing problem in Spain, particularly among six- to nine-year-olds.


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