PepsiCo brings Doritos into dip category

By: Trademagazin editor Date: 2022. 11. 22. 09:38

PepsiCo’s Frito-Lay unit is rolling out dips under its Doritos brand, the company said.

The dips will be available at retailers and on PepsiCo’s Snacks.com website for $4.49 starting later this month.

Doritos Dips come in two flavors: Spicy Nacho and Cool Ranch Jalapeno. The offerings are meant to be used with foods beyond chips, including pizza, wings and veggies.

The new line extension from Frito-Lay comes as food and beverage CPGs aim to tap into existing brand equity to broaden their reach and grab a bigger share of the snacking space.

Food Dive