PepsiCo brings Doritos into dip category
PepsiCo’s Frito-Lay unit is rolling out dips under its Doritos brand, the company said.
The dips will be available at retailers and on PepsiCo’s Snacks.com website for $4.49 starting later this month.
Doritos Dips come in two flavors: Spicy Nacho and Cool Ranch Jalapeno. The offerings are meant to be used with foods beyond chips, including pizza, wings and veggies.
The new line extension from Frito-Lay comes as food and beverage CPGs aim to tap into existing brand equity to broaden their reach and grab a bigger share of the snacking space.
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