Coffee leads US organic beverage growth

Organic beverages were the second-strongest category behind produce in terms of sales value in 2022, returning $9bn in sales last year.

By segment, organic coffee was the biggest-selling organic beverage, rising by nearly 7% on 2021’s figures as it neared $2.3bn in sales in 2022.

The organic soft drinks and enhanced drinks sector grew by almost 14% compared to the previous year and brought in $503m in sales.

“Organic beverages continue to climb. They’re an area where shoppers are willing to experiment and are less price sensitive,” noted Angela Jagiello, director of education and insights for the Organic Trade Association.

“Soft and enhanced drinks had a great year, with the non-alcoholic trend being a big contributing factor. Many younger shoppers are reducing or eliminating alcohol, and these organic beverages are a celebratory and sophisticated alternative.”

Organic food and beverage sales in the US reached $61.7bn in 2022, surpassing $60bn for the first time, according to a report from the OTA.

Just Drinks