Auchan expands the range of own branded products
Auchan Hungary Ltd., expects expansion from the introduction of private label products. According to the company’s CEO, it will not counteract the traffic decrease caused by the crisis.
According to company expectations, around 10 percent of the turnover will be consist of its ownbranded products, in short-term. In recent years, the French-owned hipermarket chain’s turnover reached 244 billion HUF.
According to the datas of ACNielsen market research company; in the first half of this year own branded products sales will reach 165 billion HUF in Hungary's, which is a 10 percent increase, compared to the same period of the previous year – reports Privátbankár.hu.
Related news
Related news
The Hungarian Product trademark gives companies a sense of community and customers reliable quality
Professional cooperation based on mutual benefits enables businesses to overcome…
Read more >Péter Szautner joins the Bonafarm Group
Péter Szautner continues his career as Deputy CEO and Group…
Read more >Lidl and the Ministry of Agriculture announced: the domestic melon season has begun
The first shipment of watermelons from Hungarian suppliers has arrived…
Read more >